Sony is committed to pursuing sustainable business practices while working to realize a better future for society. Sony also undertakes community engagement activities in fields where it is best able to do so to help address the needs of the communities.
In Sony's Founding Prospectus, co-founder, Masaru Ibuka, set "the promotion of education in science among the general public." as a primary goal.
Sony contributes in a manner that capitalizes on its unique capabilities with the Sony Group's community engagement policy.
Sony’s community engagement activities.
In fiscal year 2012, the Sony Group spent approximately 3.3 billion yen on community engagement initiatives.
Sony promotes a variety of activities in the community that capitalize on the capabilities of its employees.
Sony is particularly aware that emerging economies face significant development challenges and is exploring new business approaches to address such problems and contribute to the international community.