Sony continues to undertake a wide variety of community engagement initiatives based on the Sony Group's community engagement policy, which is to undertake activities in fields where it is best able to do so to help address the needs of the communities in which Sony operates. In the phrase "For the Next Generation" to describe its CSR activities, Sony strives to have a positive impact through these activities by leveraging its products, business activities and employees, independently and in partnership with various organizations.
In Sony's Founding Prospectus, one of its founders, Masaru Ibuka, set as a primary goal "the promotion of education in science among the general public."
Sony contributes in a manner that capitalizes on its unique capabilities with the Sony Group's community engagement policy.
In addition to the science education for children, as a global company, Sony is keenly aware of the importance of the Millennium Development Goals (MDGs) and implements a diverse array of activities around the world, not only where it operates but also elsewhere, aimed at contributing to the achievement of these goals.
In fiscal year 2011, the Sony Group spent approximately 4.3 billion yen on community engagement initiatives.
Sony promotes a variety of activities in the community that capitalize on the capabilities of its employees.
Sony is particularly aware that emerging economies face significant development challenges and is exploring new business approaches to address such problems and contribute to the international community.