CSR Materiality Assessment Process
The Sony Group is a global organization with a broad business portfolio. Sony is engaged in the development, design, manufacture, and sale of various kinds of electronic equipment and devices for consumer and professional markets as well as game consoles and software. Sony is also engaged in the production and distribution of motion pictures, television programs, music, and digital networks. Further, Sony is also engaged in various financial services businesses through its Japanese insurance subsidiaries and banking operations through a Japanese Internet-based banking subsidiary. Given the diversity of the Group's operations, the expectations of its stakeholders regarding its CSR initiatives also vary. Sony views CSR materiality assessment as a process for understanding issues of importance to multi-stakeholders as well as business and validating its CSR agenda which will help us prioritize our CSR initiatives.
In conducting the CSR materiality analysis, we first identified global CSR issues of particular relevance to Sony. We then looked at issues that are most significant today as well as emerging issues to its external stakeholders, which include nongovernmental organizations (NGOs), customers, and socially responsible investors, as well as at stakeholders' views regarding the changes in roles and responsibilities of corporations. Sony then assessed those issues likely to have the most importance to business and identified topics that are material from both a stakeholder and a business perspective.