Sony harnesses new technologies to contribute to the realization of sustainable lifestyles and address key issues of importance to society.

As an example, Sony developed an energy storage module with a 1.2 kWh capacity that uses the inherent proprietary technologies applied to such cells. In April 2011, Sony commenced mass production of these modules. Following the Great East Japan Earthquake in March 2011, Japan has seen a rapid rise in interest in the storage of electricity for later use from a broad range of electricity consumers, from infrastructure facilities to residential homes. Energy storage battery technology is thus attracting significant attention from both businesses and households as a means of reducing electricity consumption and as a backup power source in the event of a sudden power outage.

In addition to taking steps to lower greenhouse gas emissions from its operations, Sony is developing energy-saving products and IT technologies that help reduce CO2 emissions from Sony products during use by customers.

Sony has developed digital cinema camera since 2000. It contributes not only the reduction of CO2 emissions but efficiency in creating the movie itself. Sony supports the implementation of digital cinema in the theater, too.

Sony offers programs that enable consumers to make their own contribution toward solving environmental problems.

The companies of the Sony Group support the efforts of the Solar Bear Fund, a Japanese NPO established to promote the prevention of global warming and environmental education for children. Sony donates a portion of the revenue generated from the sale of batteries.

Sony pursues a variety of design-based initiatives that help solve problems faced by society and take user diversity into consideration.

Sony proposed and developed several "Sustainable Design" devices. They provide children with new experiences, a sense of social consciousness, ecological values and inspiration.