In line with commitment to quality - "High-quality, reliable products that our customers can use with confidence" - set forth in The Sony Pledge of Quality, Sony is promoting continuous, decisive efforts to enhance product quality and to reinforce its quality management system.

In addition to continuously improving product quality, Sony is taking various steps to improve its capabilities in supplying support to customers to deliver, as set forth in The Sony Pledge of Quality, "Heartfelt service with a personal touch."

Also Sony is providing information regarding to products, services and support on "Support / Contact Us" web page.

Products today are increasingly complex and multifunctional. "Usability" is an essential aspect of product quality, and Sony is taking steps aimed at making it easier for people to use our products and services.
As an example, one of many Sony products developed with a particular emphasis on ease-of-use is a remote control that features an enlarged area for essential buttons.

Sony supports the principle of individual producer responsibility (IPR). Accordingly, Sony promotes the collection and recycling of end-of-life products and incorporates consideration for recycling into product design.