Since the start of its operations, Sony has given top priority to providing customer oriented, high-quality products and services as an operating foundation. This philosophy is set forth in the Founding Prospectus drafted in 1946 by Sony's co-founder, Masaru Ibuka.
The Sony Group Code of Conduct, established in May 2003, compels Sony to continuously seek ways to comply with or exceed legally mandated standards in all aspects of its business activities to ensure the safety and satisfaction of customers who use its products and/or services.
To instill this philosophy more firmly, in January 2007 Sony formulated The Sony Pledge of Quality, which lays out Sony's basic policy on product and service quality in the Electronics business.