Sony conducts a broad range of recycling programs in Asia.

At VAIO service centers in Asian region, Sony is promoting the Go Green Campaign for the reuse of parts collected during repairs and servicing. Parts that are identified as being suitable for reuse are returned to the manufacturing plant, while only those parts determined to be non-reusable are sent for disposal. In addition to curbing resource consumption, this program contributes to the reduction in environmental pollution caused by waste disposal. In fiscal year 2010, 23 tons of parts were reused under this program.

Sony Korea collects and recycles PCs, televisions, printers and audio products in line with recycling legislation that came into force in the Republic of Korea in 2003. In recent years, by utilizing directly managed Sony Stores, Sony has increased the number of pieces of electronic equipment it collects directly. Sony Korea has also exchanged a memorandum with an NGO, the National Council of Green Consumers' Networks in Korea, regarding the implementation of Sony's Road to Zero global environmental plan, including programs aimed at achieving zero waste-electronic equipment. These programs are designed to conserve resources through the collection of products for recycling. As part of these activities, Sony Korea has developed an educational program for students and teachers, and students at the 100 schools in which the program has been introduced participated in product collections.

In China, the Regulations on Administration of Collection and Disposal of Waste Electrical Appliances and Electronic Products came into force on January 1, 2011. Although detailed rules for the implementation of these regulations are expected to be issued during fiscal year 2011, Sony China has commenced various initiatives to ensure compliance. Sony has already introduced a collection and recycling program for professional-use equipment used for broadcasting. Sony is also participating in an industrywide initiative in Hong Kong -- which began in 2008 -- to promote the collection and recycling of used PCs.

Sony Taiwan carries out the collection and recycling of televisions and PCs in accordance with relevant legal requirements effective since 1998.

Sony Thailand and Sony Supply Chain Solutions (Thailand) have installed battery collection boxes at their offices as well as at the Bangkok Sony Service Center. In Thailand, as there is still no law mandating the collection of used batteries, this program may be seen as taking the initiative in advance of compliance requirements. From October 2010 to March 2011, Sony collected 52 kilograms of used batteries under this program. The collected batteries were disposed of appropriately in an environmentally conscious manner.