Since the 1990s, the Sony Group has focused on a variety of environmental activities. These include developing environmentally conscious products, reducing the environmental impact of its sites and promoting product recycling. Since 1998, Sony has formulated uniform environmental mid-term targets that encompass its operations around the world, and has revised these targets every few years. At the end of fiscal 2009, Sony formulated Green Management 2015, a set of new mid-term targets that will serve as a yardstick for the environmental activities of Sony Group companies and divisions worldwide until fiscal 2015. Green Management 2015 will go into effect in fiscal 2011 and Sony will disclose its progress periodically.