Reducing the amount of energy consumed, the volume of greenhouse gases emitted, and the amount of cardboard and number of pallets used in the transportation of parts and finished goods is significant to reduction of the environmental footprint of products over their entire life cycle.

Sony is decreasing transportation weight by means of products' weight reduction. At the same time, Sony is striving to optimize logistics supply chain efficiency by means of shrinking the size of set packaging, improvement of loading efficiency and simplifying parts packaging, and also to switch to environmentally conscious modes of transportation such as modal shift and Intra-industry collaboration of transportation and distribution in order to achieve reduction of CO2 emissions and packaging materials used in transportation.

Japan's Law Concerning the Rational Use of Energy requires consignors to implement measures to reduce the environmental impact of logistics. In particular, companies designated as "special consignors," which have particularly large shipping volumes, are obliged to report energy used. Effective from April 2010, Sony EMCS Corporation was designated as a special consignor. Sony has reinforced its ongoing efforts to reduce the environmental impact of logistics activities to respond to this move.

Sony's logistics are principally handled by Sony Supply Chain Solutions, Inc. (SSCS). In fiscal year 2010, total CO2 emissions generated by SSCS's transportation operations and other companies operations were approximately 570,000 tons. These operations cover more than 40 countries worldwide, including Japan, the United States, Europe and Asia, and include the shipment of products internationally and the operations of principal affiliates regionally.