Sony products consume energy while in use, resulting in indirect emissions of CO2. In fiscal year 2008, emissions of CO2* from use over the lifetime of Sony products rose approximately 22% from fiscal year 2007, to 23.53 million tons. Despite efforts to reduce CO2 emissions by implementing energy saving measures in products, Sony recorded an increase in CO2 emissions during product use, owing to a significant increase in sales of BRAVIA™ LCD televisions in fiscal year 2008.

* In theory, emissions during product use in the current fiscal year should be calculated from the total quantity of electrical power consumed by previously sold Sony products that are still in use by consumers in the current fiscal year. However, given the difficulty of determining how many previously sold Sony products are still in use by consumers of the total number of Sony products sold to date, Sony uses the total quantity of electrical power consumed while in use over the lifetime of Sony products sold in the current fiscal year as an indicator for CO2 emissions during use.

 Furthermore, Sony has set its new target to achieve a 30% reduction of power consumption per product by the end of the fiscal year ending March 31, 2016, compared to the level of the fiscal year ended March 31, 2009. This new target beyond 2011 was made public on November 2009.

 Sony reduces the power consumption of individual products by setting specific annual targets for each product category. In fiscal year 2008, Sony achieved its targets for approximately 71% of all product categories due to slow progress in reducing the power consumption of mini stereo systems and projectors.

Reducing Power Consumption of BRAVIA™ LCD Televisions
 BRAVIA™ KDL-32E1, released in July 2008, features Sony's proprietary backlight system, which delivers outstanding light-emitting efficiency, and an optical filter with superb light transmissivity, earning it an energy-efficiency achievement rate*1 of 232% well in excess of the standard for the five-star rating under Japan's Law Concerning the Rational Use of Energy of 164%. In September 2008, the BRAVIA KDL-32E1 earned the judges' choice special Green IT Award 2008.

 The BRAVIA™ V5 series, released in February 2009 in Japan, is the first in the world to employ a micro-tubular hot cathode fluorescent lamp (HCFL) backlight and uses 40% less energy than its similar 2008 models. Equipped with a "Presence Sensor" that automatically switches off the picture when no one is present, these models offer an easy way to reduce energy usage. Sony has also released the BRAVIA™ VE5 and WE5 series with the same functions in worldwide markets.

 Of the 12 new BRAVIA™ models available in Japan, the model with the greatest energy efficiency has an energy-efficiency achievement rate*1 of 263%, of the standard set forth under Japan's Law Concerning the Rational Use of Energy, while all 12 models carried a five-star rating under the same energy-efficiency achievement rating system.

 Sony is proactively bringing its televisions sold in the United States into compliance with the standard of the International Energy Star Program. All models of television released in the United States during 2008 and 2009*2 meet the requirements of the International Energy Star Program (version 3.0) and 78% of them exceed the standard by 15% or more. Furthermore, the VE5 series (KDL-2VE5/46VE5/40VE5) exceeds the standard by 50% or more.

 Sony also seeks to obtain the "flower" EU Ecolabel, under a program sponsored by the European Commission, for the televisions it sells in Europe. The EU Ecolabel requires manufacturers to satisfy certain standards, including a take-back policy for recycling after use, reduced energy consumption during use and in standby mode, and limited use of harmful substances. Sony Europe, which markets televisions in a range of sizes and with various features to consumers all over Europe, has been awarded the EU Ecolabel for 36 BRAVIA models.
*Models awarded the EU Ecolabel as of June 2009: Z55/57 (40", 46", 52"); WE5 (40", 46"); W55/57 (32", 37", 40", 46", 52"); E55 (32", 40"); V55/56 (32", 37",40",46", 52"); S55 (22", 26", 32", 37", 40"); S56 (32", 37", 40"); P55 (22", 26", 32", 37", 40"); P56 (32", 37", 40"); P36 (32", 40"); P35 (32")

*1	This percentage represents power reduction when applied to the fiscal year 2008 standards set out under the Law Concerning the Rational Use of Energy.
*2	Models sold from January 2008 to July 2009

Reducing the Power Consumption of VAIO™ PCs
 VAIO™ type T (VGN-TT series) is equipped with an illuminance sensor, which contributes significant energy conservation by adjusting screen brightness automatically in response to the brightness of its surroundings. The computer also features a mercury-free white LED backlight. Power consumption has been minimized through scrupulous attention to power-saving design, including a function that automatically turns off unused functions while in use.
In addition, VAIO™ type T provides two charging modes - "mild charging" and "express charging" - which enable users to switch charging method depending on the situation. Through those Sony proprietary "VAIO energy saving technologies", battery life*3 can be extended to a maximum of approximately 17 hours.

 Of new products released between April and August 2009, 75% satisfied the requirements of the International Energy Star Program (5.0). Furthermore, the AC adapter newly released in fiscal year 2009 meets no-load and operating mode efficiency standards set forth in Energy Star 2.0.

 List of environmental attributes, including power consumption and Energy Star qualification, is available for each model at the VAIO websites for Europe and Japan.

 Sony proactively markets energy-saving products such as the ones described above. In Japan, Sony deployed "Watashi with ECO" to promote sales of the BRAVIA KDL-32JE1 LCD television. In this sales campaign, anyone who buys a KDL-32JE1 receives a year's worth of Green Power Certificates which signifies the use of renewable energy. Concurrently, Sony has introduced a variety of eco-oriented tips and energy-saving approaches that can be incorporated into anyone's daily routine with ease to encourage lifestyles in which people can enjoy television programs while also limiting their carbon footprint.

 In recent years, many countries have introduced directives on the energy efficiency of products. In the European Union, a new directive known as Energy-using Products (EuP) Directive will be gradually put into force per product category beginning in 2010. The EuP Directive requires wide-ranging consideration of eco-conscious product designs, with a particularly strict standard set for reducing energy consumption. Sony is actively preparing for the directive by establishing product-specific energy-reduction targets. These include targets for reducing energy consumption while products are idle, particularly for stationary products, and when in use for LCD televisions.