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Environment

Biodiversity Conservation

Sony is taking steps to protect biodiversity at it sites through site greening activities and initiatives aimed at helping to restore areas outside its sites to their natural state.

Site greening activities

(Updated on September 28th, 2009)


 Since its establishment in 1972, Sony EMCS Corporation Tokai TEC Kohda Site has sought to cultivate and spread a scenic green environment. In 1998, Kohda Site named the trees growing naturally on the site "Sony Forest," and added an observation deck and an obstacle course for the enjoyment of the local community. In 2008, employee volunteers launched a maintenance initiative that included thinning the trees with the aim of encouraging owls to build their nests in Sony Forest.



 Sony Semiconductor Kyushu Corporation Oita Technology Center protects precious natural woodland within the facility grounds. Some trees here are more than 100 years old. In 2003, a piece of land was transformed into the welcoming Sony Shionoka Park, which is open to local community. For this activity, Oita Technology Center was awarded the Prime Minister's Award for greenery promotion in 2008.


  • Maintenance initiative at Sony Forest
    Maintenance initiative at Sony Forest
  • Kohda TEC was once again certified to have obtained Excellent Stage 3
    Kohda TEC was once again certified to have obtained Excellent Stage 3



Tree Planting

(Updated on September 28th, 2009)

  • Tree planting by employees of the Kumamoto Technology Center
    Tree planting by employees of the Kumamoto Technology Center

 In fiscal 2006, Sony Semiconductor Kyushu Corporation Kumamoto Technology Center (Kumamoto TEC) launched a tree planting activity on areas adjacent to its site. This effort was undertaken in collaboration with the Broadleaf Forest Project currently being promoted by the town of Otsu, Kumamoto Prefecture, where Kumamoto TEC is located. At nearby Mount Tawarayama, plans are to plant 7,500 Yamazakura (Prunus jamasakura) and Japanese maple (Acer japonicum) and other broadleaf trees within five years. This will help produce and maintain a steady supply of water for use at the Kumamoto TEC site. Three plantings have been completed, totalling 4,500 trees, thanks to the participation of 770 employees and their family members. With the cooperation of local authorities, employees of Kumamoto TEC will continue working toward the creation of a "Sony Forest" that flaunts different colors every season.
 Similar activities are deployed in overseas regions as well. Sony (China) Ltd.'s "Sony Forest Activity" is one such example of tree planting overseas.



Creating a Wildlife Sanctuary

(Updated on September 28th, 2009)

  • wildlife sanctuary in Pitman, New Jersey
    wildlife sanctuary in Pitman, New Jersey

 In 2006, Sony DADC's plant in Pitman, New Jersey, signed an agreement with the state of New Jersey to transform a portion of the site into a wildlife sanctuary. The area, a piece of forested land approximately 48,500m2 containing several ponds, is home to wild deer, foxes, birds and pond life. The presence of coyotes has also recently been confirmed. The Pitman Plant pledges to maintain the area in the condition it was at the time of the agreement and will undergo periodic audits by the state.



Harpy Eagle Conservation

(Updated on September 28th, 2009)

  • Harpy Eagle
    Harpy Eagle

 Since 1995, Sony Inter-American (SIA) in Panama has developed an educational initiative named "Education for the Conservation". The program brings back the consciousness to the population about the protection and conservation of the harpy eagle, Panama's national bird, which is a symbol of the serious loss of forest habitat and biodiversity in Latin America.
 10 years ago, SIA sponsored the Harpy Eagle Center in Panama to educate the people of Panama and visitors around the world about the efforts to save the eagle. In 2008, upon its 10th Anniversary, the Center was remodeled with modern technologies, which include video wall of Sony's BRAVIA™ LCD, Home theatre, and remote cameras connected to VAIO laptops giving the guests an interactive feeling of being in the middle of nature.


 Also, SIA promotes local participation in the conservation and research to accomplish the project's major goal which is, to conserve the Harpy Eagle, through the support and leadership of the "Harpy Eagle's Patronage". The members of this patronage include biologist, scientists, ecologists, and persons who voluntarily contribute by working together to promote the message of protection of this bird and its environment.

  • Harpy Eagle Center, Summit Municipal Park, Panama
    Harpy Eagle Center, Summit Municipal Park, Panama
  • Harpy Eagle Center, Summit Municipal Park, Panama



Conserving Water Resources

(Updated on September 28th, 2009)


 Since 2003, Sony Semiconductor Kyushu Corporation Kumamoto Technology Center (Kumamoto TEC) has been working with the local community, environmental NGOs, farmers, and agricultural cooperatives to improve groundwater recharge, where water penetrates into the soil and ultimately returns to the aquifer. In fiscal year 2008, Kumamoto TEC recharged more than2.32 million m3 of water, which is more than its annual consumption of water. Kumamoto TEC also purchases rice harvested from some of the paddies used for groundwater recharge, which is cooked and served in the employees cafeteria. This joint NGO project has received considerable acclaim, and in fiscal year 2007 it was awarded the 4th Asahi Corporate Citizen Award.






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