Sony provided WWF Japan the use of Sony Square on the first floor of the Sony Building in Ginza, Tokyo. An environmental event to encourage people to think about the prevention of global warming was held there over the two-week period from February 12 to 25, 2007.

The slogan for this event was, "Now is Your Time to Work Toward 2008."

Japan has made a commitment to the world to reduce its greenhouse gas emissions by 6%, and 2008 marks the beginning of this plan. Under present conditions, however, its emissions are actually increasing by 8% instead. We must all make a determined effort to reduce the emissions of greenhouse gases and hold global warming in check. In hopes of encouraging people to start taking action, Sony appealed to passersby at the Sukiyabashi intersection in Ginza to realize the importance of reductions and to make an effort themselves.

Distributing Reader-friendly Pamphlets on Global Warming

Members of the WWF Japan staff distributed copies of the Living Planet Report to passersby at the Sukiyabashi intersection in front of the Sony Building. This pamphlet uses figures and photographs to communicate clearly and simply the nature of the powerful stress humankind has imposed on the Earth.

People who received the pamphlet could be seen turning the pages and looking at it with interest as they walked on. Some of them stopped where they were and stood reading the pamphlet intently.

Talk Shows Used to Increase Understanding

On Sundays and holidays, the stage set up at Sony Square was used by a trio who called themselves the Announcer, the Professor at Tokyo Warming University, and the Warming Prevention Idol. The trio used comedy to educate their audience about the current status of global warming and methods for resolving the issue.

They brought up topics using many examples familiar to people in their everyday lives. For instance, questions were posed about the effects a rise in the earth's average temperature would have, or what people should do to stop warming from progressing. The issues surrounding global warming are difficult, but when conveyed in the form of more comprehensible and as an achievable objective, even people passing by appeared interested, showing better appreciation toward the issues.

Panel Displays Indoors Allow People to View at Their Own Pace

Panel exhibits on the topic of Global Warming and Green Power were also put on display at the same time in the elevator lobbies inside the Sony Building.

The exhibits were set up on six floors, covering such topics as stories about polar bears, which face the danger of extinction because of warming; testimony from people around the world whose lives have been upended by the effects of warming; the advantages of different types of natural energy; and an explanation of the Climate Savers program. People were seen looking over the exhibits while waiting for elevators.