With the <BRAVIA> JE1 series, the highest energy-efficient(*1) TV, Sony is advancing
the first(*2)
in-house flame-retardant
plastic recycling system
in the industry and
is expanding the reuse of such materials. *1 Among 32" digital LCD televisions available in Japan, as of June 17,
2008 when Sony Corporation issued its press release.
*2 As of December 4, 2007
when Sony Corporation issued its press release.
Sony, after developing a scheme to spread the use of clean
electric power, is now the largest corporate user
of green power in Japan(*1). *1 As of October 24, 2008 (Sony survey)