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Sony Group Support for Recovery Efforts in the Wake of the Great East Japan Earthquake

  Sony offers its deepest sympathy to all who were affected by the Great East Japan Earthquake, which struck on March 11, 2011.
  While certainly affected by the disaster, Sony was fortunate to have been able to continue its operations, enabling Sony to support Japan's relief efforts immediately following the disaster and ongoing medium- and long-term recovery initiatives.

Working with Employees

1. Safety and security measures and Sony's disaster response system
In the immediate aftermath of the disaster, Sony gathered information and coordinated responses on the ground through its emergency response headquarters. The headquarters worked swiftly to assess the impact on Sony Group sites and confirm the safety of staff working at these sites, as well as to extend support to evacuees once they had returned home. Sony also helped provide temporary and new housing to employees whose homes were destroyed or partially damaged by the earthquake.
  Going forward, Sony will apply insights gained and lessons learned from the Great East Japan Earthquake to further strengthen systems for responding to disasters and ensuring the safety and security of its employees.

2. Enabling employees to participate in volunteer activities
Shortly after the disaster, Sony began to support employees who sought to participate in volunteer activities; specifically, Sony established special volunteer programs, both at damaged sites and elsewhere, tailored to the needs of communities in affected areas. (For more information on employee volunteer activities, see pages 10-11.)

Working with Customers and Business Partners

1. Efforts to assess damage and resume operations at Sony manufacturing sites and plants in eastern Japan
Despite having to suspend operations at 10 manufacturing sites damaged or otherwise affected by the disaster, Sony had succeeded in resuming normal or partial operations at all sites by the end of May 2011. Notably, Sony's Tagajo Plant in Miyagi Prefecture, which sustained the most significant damage, resumed production of the mainstay Blu-ray Disc™ and other professional disc media in late May and magnetic tapes in late June.
  In addition to the 10 sites noted above, Sony was also forced to implement temporary production adjustments at several other domestic manufacturing sites that were not directly damaged in the disaster in response to shortages of necessary raw materials and components. However, the most of Sony's manufacturing sites have now resumed normal production.*
*As of August 2011
  • Damage to/resumption of operations at production sites in eastern Japan


2. Responding to restrictions on electric power use
In response to restrictions on electric power use-implemented as a consequence of insufficient electric power supplies in areas served by Tokyo Electric Power Co., Inc., and Tohoku Electric Power Co., Inc. -Sony has taken steps to reduce power consumption. Specifically, the Company implemented night shifts, rotating facility closures in the summer months, introduced daylight savings time at its facilities, and installed energy-efficient lighting and air-conditioning equipment. With these approaches among other measures, Sony reduced its power consumption to 15%* below the target that was set by the Japanese government.
*July-September 2011



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