Eco Products Show (Tokyo)

From Dec 13-15 2012, over 180,000 people visited the Eco Products show in Tokyo. This year the CSR department produced the Sony booth and focused on two themes. The first was a workshop that invited participants to learn how energy is created by using the Sony Science Program original "stick generator". The energy created by the participants was ultimately used to light up a Christmas tree. The second was an interactive display using Sony tablets with an Augmented Reality (AR) app and 3D Video Binoculars to highlight Sony's forest preservation activities in Sumatra Indonesia and create awareness on the importance of biodiversity.

Sony becomes Largest Green Heat Purchaser

On Apr 6 2012, Sony announced the signing of a three-year biomass heat generation consignment contract with Japan Natural Energy Co., Ltd. and will purchase Green Heat Certificates for heat produced by wood biomass heat supply facilities. The contract is the largest of its kind in Japan with Sony committed to purchasing 133,333 gigajoules a year which translates into a reduction of 8000 tons of CO2 - the equivalent of roughly 1,650 households.

"Read a Book, Add a Tree" Promotion

In April 2012, Sony Marketing of Japan launched "Read a Book, Add a Tree", a promotion in which a portion of every e-book sale on the Reader Store site will be donated to support tree planting activities in Sumatra Indonesia. The goal is to plant 5,000 trees within FY2012. This is part of a larger project by Sony and WWF Japan to support forest conservation in Sumatra.

Eco Products Show (Tokyo)

From Dec 15-17 2011, over 180,000 people visited the Eco Products show in Tokyo. The highlight of the Sony Booth this year was Sony's Bio Battery powered by paper that included a workshop geared towards elementary school students. Other items on display was SoRPlas, waste water purification technologies used at Sony factories in Japan, household and industrial energy storage systems now available for sale in Japan, and a CSR program which helps protect endangered forests in Sumatra Indonesia.

Sony products move by Japan Eco Rail

Sony has received "Eco-Rail Mark" certification thanks to shipping a high portion of products by rail within Japan. A program certified by the Ministry of the Land, Infrastructure and Transport, Sony has received Eco-Rail Mark certification for BRAVIA TVs and Blu-ray disc / DVD recorders. Moreover product certification for BD / DVD Recorders is an industry first.

More info about Eco Rail Mark