Sony Singapore says "No" to Shark Fin

Sony and WWF Singapore have teamed up to advocate "No Shark Fin Dining", and this action was put into practice with Sony companies in Singapore removing shark fin soup from the menu of the annual corporate dinner held on Jan 25, 2013. Shark fin soup has a long tradition of being served at Chinese food banquets. However the growing demand of shark fin soup is pushing the sharks to brink of extinction. Besides taking shark fin off of the menu, a card provided by WWF was inserted on each menu to promote "No Shark Fin Dining" to over 1000 employees attending the dinner.

Sony Australia and New Zealand Green Week Event

In October 2012, Sony Australia and New Zealand organized a number activities for Green Week, coinciding with the Australian "National Ride to Work Day". Since its inception in 2011, Green Week has a full slate of events including car-pooling, e-waste recycling, a "Wear Green" photo contest, a "Tree Hunt" online contest, a Green Bag session, eco products display, and coastal clean-up at Motuihe Island in New Zealand (photo).

Sony Korea carbon reduction efforts honored

On Nov 3 2012, Sony Korea received an appreciation award for its environmental efforts towards carbon neutrality at a forest planning event held by the Korean government. The event saw the planting of 300 trees and attracted 240 attendees including several government officials, NGOs, companies and local community associations. Sony Korea has been participating in the government's Carbon Neutrality program since 2008, and is aiming to reduce CO2 emissions by 50% by the end of FY2012 compared to FY2000 levels.

Sony celebrates Go-Green Day (Singapore)

In June 2012, employees from Sony Group companies in Singapore conducted a Go-Green Day festival at three offices across the island. One of the key activities was an e-waste take back campaign where employees bring in their old electronic products in return for Sony Store vouchers. The electronic waste was then sent to a government approved recycler. Altogether, more than 236kg of e-waste was processed for recycling.

Sony Thailand recycled e-waste hits 35 tons

As of the end of August 2012, Sony Thailand had recycled approximately 35 tons of e-waste over the span of a year and a half through its Trade-in Project. Since March 2011, e-waste collected through the Trade-in Project as well as the unwanted parts from the service centers have been collected for recycling. All Sony stores and authorized service centers across the country have participated in this project.

"Water for Life" Program in Singapore

Water is precious in a small island like Singapore. In response to this, an annual "Water for Life" program was initiated by Sony Group of Companies in partnership with local schools since 2008. On Mar 24 2012, about 300 employees and students gathered at Pandan Reservoir to build fish aggregating devices (FAD) which provide a safe environment for indigenous fishes so as to maintain the ecosystem balance in the reservoir. This activity aims to create the awareness on the importance of biodiversity while at the same time, improving the water quality of the reservoir.

Environmental Booth at Thai BOI Fair

From Jan 5 - 13 2012, Sony highlighted its environmental initiatives at the BOI Fair organized by Thailand's Board of Investment (BOI). On display were Alpha DSLR cameras made of recycled plastics (photo), Bio-Batteries, Dye-Sensitized Solar Cells as well as an interesting animation of Sony's key environmental initiatives in Thailand. Visitors enjoyed a photo shoot against the nicely decorated green wall and uploaded the photos onto the internet to share instantly with their friends.

Project for Forest Conservation in Sumatra

In 2011, International Year of Forests, Sony launched activities to assist the conservation of forests on the island of Sumatra, Indonesia, together with the WWF (World Wide Fund for Nature) Japan.
The tropical forests of Sumatra boast a rich biological diversity with few parallels around the world. While they once covered the whole of the island, they rapidly shrank over the last 30 or so years. Urgent action is considered necessary to save the forests and the various types of flora and fauna, which include many endangered species.

More info about Project for Forest conservation in Sumatra