Sony is taking steps to curb climate change, one of four areas of commitment targeted in our “Road to Zero” Environmental Plan. Since 2006, we have participated in the Climate Savers Program of the global environmental NGO World Wildlife Fund (WWF). Toward this end, we set strict voluntary greenhouse gas reduction targets, and our progress is audited by external organizations.
Corporate participants in this WWF program establish and implement plans to reduce greenhouse gas emissions. Reduction targets are not merely convenient values for the corporations. Instead, targets are set after discussions with the WWF, and progress is verified by WWF and third-party organizations. Currently, there are 28 corporate participants.
Sony Chairman of the board Sir Howard Stringer with WWF Director General James Leape
Sony joined the program in July 2006, convinced that setting ambitious reduction targets with the WWF and receiving external audits would pave the way for steady progress in reducing greenhouse gas emissions, ensure transparency in environmental efforts, and enable dynamic environmental initiatives for the ambitious targets.
A Climate Savers summit was held jointly by the WWF and Sony in February 2008 at Sony headquarters in Tokyo. Attended by all corporate participants, the event was also open to the general public and media representatives. On behalf of Sony, Sir Howard Stringer (Sony Chairman of the board) took the stage and announced that Sony supported the WWF's Tokyo Declaration, a further commitment to curbing climate change.
Sony has already met FY 2010 reduction targets set in 2006. In 2009, we announced the Sony Road to Zero environmental plan (targeting total elimination of environmental impact) and published new greenhouse gas reduction targets to meet by fiscal 2015. The new targets have been recognized in the electronics industry as very ambitious, and we are making rapid progress in measures to save energy.