Several industry leading eco-conscious Sony products are showcased here, including examples of product-based initiatives from the four Road to Zero environmental Perspectives.
Don't let the compact body fool you. It houses an ample, 16.1-megapixel image sensor usually found in bulky APS-C cameras.
NEX-F3 performance is impressive, both in delivering excellent image quality and in saving energy and resources.
In developing the NEX-F3, Sony took a fresh look not only at the BIONZ imaging processor but at all circuits in the camera. The result is a digital camera that is significantly more energy efficient. One benefit is that the camera allows approximately 470 shots on a full charge,1 up from 400 in the previous model.2 This leeway is reassuring when shooting memorable events, whether on vacation or at weddings.
1 Based on CIPA standards 2 NEX-C3
Energy efficiency of all camera circuits, including the BIONZ image processor, has been improved.
Features a generous, APS-C-size sensor usually found in DSLRs, but here, in a much smaller body
A key factor in image quality is the size of a camera's image sensor. The bigger the sensor, the larger each pixel can be, which allows more light in, for shots with richer gradation. The NEX-F3 features a generous, APS-C-class sensor-a size usually found in DSLRs. An innovative mirrorless structure enabled the designers to make the camera considerably smaller. In this way, the NEX-F3 succeeds in offering better image quality while requiring less resources to manufacture.
Outside, the body is more compact. Inside, some structural parts are made of recycled plastic, which further reduces the use of virgin resources. Some parts are made of an original Sony plastic with 99% recycled content called SoRPlas (Sony Recycled Plastic). Mechanical parts that require a higher degree of precision and rigidity are made of glass-reinforced recycled plastic. This shows how recycled plastic in the NEX-F3 is chosen carefully, in consideration of requirements for each part.
Mechanical components are made with glass-reinforced recycled plastic
Structural parts are made with 99% recycled SoRPlas plastic
α NEX-F3 interchangeable-lens cameras feature a generous 16.1-megapixel APS-C-class image sensor and a swiveling LCD screen, useful in shots that include the shooter. The designers sought both superb image quality and better environmental performance, in saving energy and resources. Eco-conscious in many respects, the camera even comes with a user manual printed on lighter paper stock.