Several industry leading eco-conscious Sony products are showcased here, including examples of product-based initiatives from the four Road to Zero environmental Perspectives.
Sony developed the world's first digital cinema camera in 2000. Since then, we have refined digital cinema technology to realize even better energy and resource conservation.
Digital cinema cameras record to HD digital tape instead of traditional film stock. Filmmakers can shoot for longer periods at a time digitally than on a reel of film, and they can review footage on the spot. Editing in postproduction is also easier. In fact, digital production as a whole is not only more efficient and economical, it also has a much lower environmental impact.
Digital cinema projectors: SRX-R320 (left) and SRX-R220 (right)
Sony is also developing digital cinema projectors. We are working to bring digital cinema technology to more theaters, which will further reduce the environmental impact of movies. Digital theaters enable a fully digital supply chain, as movies are recorded and distributed on hard disks, eliminating the need for film. Skipping the step of film development also eliminates the need to use water and chemicals for this process, and there is a significant reduction in CO2 emissions. In contrast to a regular two-hour movie requiring six reels of film, the same movie produced with digital cinema technology can fit on one hard disk, which enhances distribution efficiency and lowers associated CO2 emissions.
The SRW-9000 digital HD cinema camera, released in 2009, itself reflects Sony's pursuit of better environmental performance. Creating a single unit that combines the camera and recorder made the unit about 60% lighter and smaller than previous models, and about 50% more energy-efficient. Being more compact, it requires less packaging material and has a smaller environmental footprint in distribution. In other respects as well, including parts made of recycled plastic, this cinema camera represents excellent environmental performance.