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Our journey along the Road to Zero

Striving to achieve a zero environmental footprint

Sony is striving to achieve a zero environmental footprint throughout the entire product life cycle.
The ultimate goal of "Road to Zero" inspires our imagination, innovative technology and also your curiosity.
Our unique environmental initiatives are expanding around the world as we continue down the Road to Zero.

Message from the CEO

Sony's environmental
initiatives are among
our most important.

We live in an age where customers consider environmental factors in their purchase decisions, and Sony's environmental initiatives remain one of our most important tasks. "More with Less" is a phrase that captures Sony's commitment to the environment, delivering products that offer "More" value and entertainment with "Less" environmental impact.
Sony is committed not only to offering products, services and content that deliver exciting user experiences by inspiring and fulfilling the curiosity of our customers around the world, but also, through our "Road to Zero" environmental plan, to working towards our goal of a zero environmental footprint throughout our business activities.

Kazuo Hirai

President and CEO
Representative Corporate Executive Officer
Sony Corporation

Kazuo Hirai
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