In 2011, the International Year of Forests, Sony launched activities to support WWF Japan's forest conservation project in the island of Sumatra, Indonesia.
The tropical forests of Sumatra are listed as a World Heritage Site and are precious areas fostering one of the richest biodiversity in the world. They have, however, rapidly shrunk in size over the last 30 years, and urgent actions are required to save a variety of species of flora and fauna, some of which are in danger of extinction. In addition, the illegal encroachment and cultivation of land within the national parks as well as logging have caused the loss of habitats for wildlife due to the related reduction in forest area. This has also led to conflicts with the local residents. Burning forest fields for cultivation has brought serious damages due to the smoky haze not only in Indonesia but also in neighboring countries.
One of the factors behind the destruction of forests is the felling of natural forested tracts for plantations of acacia and other trees providing raw material for paper production, and for plantations producing palm oil. Made-in-Sumatra paper and palm oil are exported around the world. Most of the copy paper that Japan imports from overseas also comes from Indonesia.
Paper is produced directly from precious forest resources or from planted wood with natural forest destruction. With a keen awareness of the importance of those resources, Sony is promoting the proper use of paper. For example, it has determined guidelines for the purchase of paper and printed matter throughout the Sony Group.
Besides such voluntary in-house activities, we are supporting activities to restore and conserve precious forests on the island of Sumatra as part of our activities to contribute to society, and we are engaged in communication campaigns to spread the word about the conservation efforts and the situation there.