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In 2011, International Year of Forests, Sony launched activities to assist the conservation of forests on the island of Sumatra, Indonesia, together with the WWF (World Wide Fund for Nature) Japan.
The tropical forests of Sumatra boast a rich biological diversity with few parallels around the world. While they once covered the whole of the island, they rapidly shrank over the last 30 or so years. Urgent action is considered necessary to save the forests and the various types of flora and fauna, which include many endangered species. In addition, the occupation of land within national parks, logging, and other activities have caused an additional problem: the loss of habitats for wildlife owing to the related reduction of forest area. One of the factors behind the destruction of forests is the felling of natural forested tracts for the planting of acacia and other trees provided raw material for paper production, and for plantations producing palm oil. Made-in-Sumatra paper and palm oil are exported around the world.
Paper is produced from precious forest resources. With a keen awareness of their importance, Sony is promoting proper in-house use of paper. For example, paper is one of the items included in our GreenStar Program for evaluation of the environmental friendliness of our locations. Besides these voluntary in-house activities, we are engaged in communication campaigns to spread the word about the conservation efforts and situation in Sumatra. These efforts include assistance with tree-planting projects to restore precious forests and support for the Elephant Patrol program as part of our activities for contribution to society.


Bukit Barisan Selatan National Park, a World Heritage site in Sumatra,
which Sony is helping to protect

  • The island of Sumatra in the Republic of Indonesia

    Courtesy of the WWF Japan

The forest is located on the southern tip of Sumatra. In terms of biological diversity, it is a treasure trove and has been selected as a UNESCO Natural World Heritage site under the title “Tropical Rainforest Heritage of Sumatra.”

Bukit Barisan Selatan National Park is home to a huge variety of plant and animal life. It is also a crucial habitat for the Rafflesia, which is teetering on the brink of extinction, and species native to Sumatra such as the Sumatra rhinoceros, elephant, and tiger.


Main activities supported by Sony

Sony is supporting activities conducted by the WWF for forest preservation in Bukit Barisan Selatan National Park and other on-site activities in Sumatra. Sony is also donating its products for extensive use in communication activities for widespread knowledge of the destruction of forests and for on-site studies.


• Tree-planting programs

  • Sony is supporting tree-planting programs in Bukit Barisan Selatan National Park, a World Heritage site.


• Elephant Patrol program

  • Patrols are made by personnel astride elephants to uncover illegal activity such as occupation of land in the national park and to keep wild animals away from areas near the park where people live. Sony is providing support for this Elephant Patrol program.


• Use of Sony products

  • To convey images of the local situation and preservation activities in Sumatra to a wide circle of parties, Sony is donating the digital video camera "Handycam", the digital single-reflex camera "a", the digital camera "Cyber-shot", digital recording binoculars, and other photography products along with editing tools such as PC "VAIO". This equipment is being put to extensive use in the concerned areas.



  • In addition, Sony products are being applied in scientific studies yielding high-precision records and documentation. Examples are provided by the use of the GPS capabilities of Sony's digital still cameras to collect data on the behavior of wildlife and binoculars with a digital recording function to observe wildlife and make records of these observations at the same time.


    “Special video”


Tomi, the stray baby elephant

Tomi is a baby elephant that was discovered by the WWF team during a patrol in the forest in July 2009. The team's first thought was to return it to the forest, but the little elephant had not yet even been weaned, and would have found it hard to survive if put back in the wild all alone. Eventually, the Elephant Patrol members decided to care for it themselves.
Now, Tomi has become a veritable member of the Patrol team. It lives with the other four elephants and their trainers, and the Park rangers.

Sony is committed to continued support for conservation of this World Heritage forest so that it can remain a place where Tomi can live in safety once fully-grown.


Leaflet download

The printing method of a leaflet

Please support activities for protection of a World Heritage forest in Sumatra!

- Customers can participate with their Sony Points -


By using Sony Points, the point program commonly offered to customers by the Sony Group, customers can make a donation to the project for conservation of forest on the island of Sumatra, Indonesia. Donations are accepted right from a single point worth 1 yen). A donation of 1,000 points is enough to fund the planting of one tree.

Shrinkage of forest in Sumatra

The Southeast Asian island of Sumatra is about 1.25 times as large as Japan and the sixth-biggest island in the world. Tropical forests once covered the whole island, but have been rapidly shrinking. The shrinkage over the last 30 years has been particularly alarming. There are apprehensions that, if logging continues at the current pace, the forests spreading out in the island's lowlands will disappear in the near future.




About the WWF

WWF is one of the world's largest and most experienced independent conservation organizations, with over 5 million supporters and a global network active in more than 100 counties. WWF's mission is to stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature.





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