In 2011, International Year of Forests, Sony launched activities to assist the conservation of forests on the island of Sumatra, Indonesia, together with the WWF (World Wide Fund for Nature) Japan.
The tropical forests of Sumatra boast a rich biological diversity with few parallels around the world. While they once covered the whole of the island, they rapidly shrank over the last 30 or so years. Urgent action is considered necessary to save the forests and the various types of flora and fauna, which include many endangered species. In addition, the occupation of land within national parks, logging, and other activities have caused an additional problem: the loss of habitats for wildlife owing to the related reduction of forest area. One of the factors behind the destruction of forests is the felling of natural forested tracts for the planting of acacia and other trees provided raw material for paper production, and for plantations producing palm oil. Made-in-Sumatra paper and palm oil are exported around the world.
Paper is produced from precious forest resources. With a keen awareness of their importance, Sony is promoting proper in-house use of paper. For example, paper is one of the items included in our GreenStar Program for evaluation of the environmental friendliness of our locations. Besides these voluntary in-house activities, we are engaged in communication campaigns to spread the word about the conservation efforts and situation in Sumatra. These efforts include assistance with tree-planting projects to restore precious forests and support for the Elephant Patrol program as part of our activities for contribution to society.