The Ticket Fund is for girls and boys between the ages of 12 and 15. We teamed up with Grassroot Soccer (GRS), a South-African NGO with close ties to local communities for this project, and participation in a GRS-run HIV/AIDS awareness program is a precondition for kids who want to go to a game. Yes, we want them to enjoy a football match, but we also want to play a constructive part in helping prevent a disease rampant among the young.
Getting to and from the stadium is a big challenge in South Africa where public transport remains relatively undeveloped. The kids will be picked up from their towns and villages and dropped back off safely at home after the games. The local operation will be run by GRS with Sony shouldering the cost of return transport, personnel costs and running costs.