"The World Cup brings people together, both as teams, and as nations cheering on their players. The same can be true for the Millennium Development Goals. There can be no spectators in the fight against poverty. Everyone has a role to play in scoring the 8 Millennium Development Goals, which if reached would improve the quantity and quality of life for many hundreds of millions of people across developing countries."
"FIFA World Cup 2010 in South Africa is a wonderful opportunity to reaffirm the world's solidarity with Africa, Sony, UNDP and JICA together will take a step forward to open the door to be closer to Africa. Collaborative efforts between people in Africa and all over the world are indispensable to bring about global peace and prosperity."
"Through the FIFA Partners′ CSR Programme, FIFA and Sony have the opportunity to join forces to implement social development projects. This represents a new form of collaboration, deepening and extending our partnership into the area of Corporate Social Responsibility and enabling a direct support of the Football for Hope movement."
"We are very excited to work with Sony and FIFA. The 2010 FIFA World Cup™ will be a great opportunity to show how football can be used as a tool for social change. We will empower young people around the world to tell their story on the Siyakhona project. There is a huge undiscovered talent in the communities we are working with."
"As an Official FIFA Partner, Sony hopes to address the social challenges the world faces and to achieve the Millennium Development Goals, by leveraging the power of football at the 2010 FIFA World Cup™ games. Together with our partners, Sony will fully provide resources to carry out CSR projects which support the children and communities in Africa and around the world."