Live broadcasts of 2010 FIFA World Cup™ games were held in Cameroon and Ghana during the tournament. The total number of Public Viewing in Africa participants in both nations reached 24,000, while around 4,800 people took the HIV tests offered at the same time. Both figures far exceeded our targets.
In Cameroon we teamed up with the UNDP (United Nations Development Programme) and visited four areas, including upcountry areas, where we screened eight matches in total. In Ghana we worked with JICA (Japan International Cooperation Agency). There we toured 15 areas, including some remote areas without electricity, to provide the local people with 18 match broadcasts.
After the tournament, most of the equipment used for the Public Viewing was donated to the two countries. We also provided training for the local staff so they can make optimum use of it in the future.
Number of PV spectators (event participants)
| Cameroon | Approx. 5,350 people |
| Ghana | Approx. 18,650 people |
| Total | Approx. 24,000 people |
Number of people who has taken HIV tests
| Cameroon | Approx. 1,800 people |
| Ghana | Approx. 3,000 people |
| Total | Approx. 4,800 people |
Setting up the equipment.
An advertising banner for the Public Viewing.
Training local staff on the equipment after the tournament.
Children gathered long before kick-off.
Children were glued to the screen.
Big crowds for the first-ever FIFA World Cup™ in Africa.
Earlier this year, primary school kids in Nakatsue, located in the southern part of Japan (site of the Cameroon camp in the 2002 FIFA World Cup™) ,
made three banners to express their support for the Cameroon National Team. The Japanese children decorated half of each banner with cloth cutouts; these half-finished banners were then taken to the Public Viewing in Africa venues where local children who came to watch the matches completed them. The three banners co-created by the children from the two countries have now been divided up, with Cameroon, Nakatsue Primary School, and Sony receiving one each.
On 3 September, 2010, a ceremony was held at Nakatsue Primary School in Hita City for the returning of one of the banners. The banner was given back to the children in the presence of the Ambassador of Cameroon, H.E. Dr. Pierre Ndzengue, and Mr. Yasumu Sakamoto, former Mayor of Nakatsue.
