♦Overview
- The Millennium Development Goals (MDGs) are a series of development goals responding to the world's main development challenges. There are eight specific goals. They include the eradication of extreme poverty and hunger; combating HIV/AIDS, malaria and other diseases; and achieving universal primary education.
In a bid to achieve the goals by the target date of 2015, various initiatives are currently underway around the world. Support for the Africa region-which has more than its fair share of social problems, including poverty, hunger, HIV/AIDS and malaria-is crucial to achieving the MDGs. Sony is working hard to carry out its duties as a responsible corporate citizen, leveraging the power of its technology and employees, its global network and its partnerships with international organizations and NGOs, to make a meaningful contribution to Africa, and so help achieve the MDGs.
- June 2010 will see the first-ever FIFA World Cup™ to be held in Africa kick off in South Africa. Football is one of the most popular sports in the world. It has an extraordinary power to stimulate hopes and dreams by creating connections between people: the players dashing around the pitch; the impassioned supporters following the game in the stadiums or in front of their TVs at home; and the volunteers who ensure that everything runs smoothly. As an Official FIFA Partner, Sony is implementing "Dream Goal 2010," its own social contribution program especially in Africa. 2010 FIFA World Cup™ is going to focus the world's attention on Africa and provide us with a unique opportunity to harness the power of football to effect positive social change.
- "Dream Goal 2010" consists of four separate projects. Sony and Sony group companies with the appropriate resources have teamed up with United Nations Development Programme (UNDP, the UN's global development network, advocating for change and connecting countries to knowledge, experience and resources to help people build a better life.), Japan International Cooperation Agency (JICA, the Japanese body specializing in international development assistance), and NGOs from Africa and other countries which use football as a tool for social development.
Our partnerships with UNDP, JICA and international NGOs makes it possible to create projects that best suit local needs. At the same time, we are confident that our joint social contribution activities we undertake using the technology, equipment and people of the Sony Group will become a valuable CSR asset for the company and will endure long after the 2010 FIFA World Cup™ has ended.
-With the Communities
-With the Children
-With the NGOs
Sony's "Dream Goal 2010" CSR program communicates the sheer joy of football as sporting entertainment while also helping Africa build a better future.
The Millennium Development Goals (MDGs) form a blueprint to respond to the world's main development challenges. The MDGs are drawn from the actions and targets contained in the Millennium Declaration that was adopted by 189 nations at the UN Millennium Summit in September 2000.>CSR Glossary
♦Message from the representative of each organization
- Helen Clark, Administrator, United Nations Development Programme
- "The World Cup brings people together, both as teams, and as nations cheering on their players. The same can be true for the Millennium Development Goals. There can be no spectators in the fight against poverty. Everyone has a role to play in scoring the 8 Millennium Development Goals, which if reached would improve the quantity and quality of life for many hundreds of millions of people across developing countries."
- Sadako Ogata, President, Japan International Cooperation Agency
- "FIFA World Cup 2010 in South Africa is a wonderful opportunity to reaffirm the world's solidarity with Africa, Sony, UNDP and JICA together will take a step forward to open the door to be closer to Africa. Collaborative efforts between people in Africa and all over the world are indispensable to bring about global peace and prosperity."
- FIFA Head of Corporate Social Responsibility Federico Addiechi
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“Through the FIFA Partners′ CSR Programme, FIFA and Sony have the opportunity to join forces to implement social development projects. This represents a new form of collaboration, deepening and extending our partnership into the area of Corporate Social Responsibility and enabling a direct support of the Football for Hope movement.”
- streetfootballworld Managing Director Jürgen Griesbeck
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“We are very excited to work with Sony and FIFA. The 2010 FIFA World Cup™ will be a great opportunity to show how football can be used as a tool for social change. We will empower young people around the world to tell their story on the Siyakhona project. There is a huge undiscovered talent in the communities we are working with.”
- Howard Stringer, Chairman, CEO and President, Sony Corporation
- “As an Official FIFA Partner, Sony hopes to address the social challenges the world faces and to achieve the Millennium Development Goals, by leveraging the power of football at the 2010 FIFA World Cup™ games. Together with our partners, Sony will fully provide resources to carry out CSR projects which support the children and communities in Africa and around the world.”
- *Sony is an official FIFA Partner from 2007 to 2014. (http://www.sony.net/united/football/)
♦PRESS RELEASE
♦Sony helps Africa combat the spread of AIDS by bringing 2010 FIFA World Cup™ public viewing project
- Aug 11, 2010
http://www.sony.net/SonyInfo/News/Press/201008/10-0811E/
♦Sony to partner with UNDP and JICA to further anti-AIDS Millennium Goal
Campaign to kick off during the 2010 FIFA World CupT - Mar 24, 2010
http://www.sony.net/SonyInfo/News/Press/201003/10-0324E/index.html
♦Sony Launches "Earth F.C." to Support Worldwide
"Public Viewing in Africa" Project During 2010 FIFA World CupTM
- Develops a football based on a highly durable and environmentally conscious material, One simple "click" on "Earth F.C." site contributes to "dreams" of children in Africa - Mar 24, 2010
http://www.sony.net/SonyInfo/News/Press/201003/10-035E/index.html
♦Sony Introduces 3D, Network, CSR Activities Connected to the 2010 FIFA World Cup™ - Dec 4, 2009
http://www.sony.net/SonyInfo/News/Press/200912/09-138E/index.html
