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The following information is true and accurate at the time of publication.
June 10th, 2003
The "QUALIA" Project
Creating products that
touch the heart, Creation of 'Emotional Values'
"QUALIA" is a Sony group-wide movement
aiming to truly touch our customers' hearts through all
Sony's activities from product creation, marketing, services
to content creation, leading to the creation of Emotional
Values.
In the Electronics sector, the "QUALIA" project started
from May 2001, and Sony's Network Companies have planned
and proposed a number of "QUALIA" products. These proposals
are reviewed by the 'QUALIA Committee' which is composed
of members of Sony's Top Management. The criteria for selection
will not only be functionality and specifications but also
the ability to create "Emotional Values". Product proposals
which are accepted will be given a 'QUALIA number'. Currently,
17 "QUALIA" products have been assigned and this number
will grow as new proposals are evaluated and approved.
<QUALIA 004>,<QUALIA 007>, <QUALIA 015>,
<QUALIA 016>are the first "QUALIA" products to be
launched. Sony's engineers have striven not only to meet
the demands of economy or productivity but also to reflect
their inspiration and creative passion in products which
are truly "QUALIA".
As indicated by the numbering of the
products announced today, the products will not necessarily
be introduced consecutively according to their number.
As proposals are evaluated, there will be strict reviews
of technology, usability and, most importantly, the "QUALIA"-feel
aspect. For this reason, there may be cases in which proposals
are not finally approved.
The "QUALIA" Project goes beyond the boundaries of manufacturing and design excellence. "QUALIA" also encompasses sales and marketing activities: customers will be able to experience "QUALIA" at the 'QUALIA Tokyo' and 'QUALIA Osaka' stores, and 'QUALIA concierges' will be available to visit to give on-site consultations.
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