The following information is true and accurate at the time of publication.
March 31, 2003
Sony Announces Executive Appointments and Organizational Reforms Effective as of April 1, 2003
As Sony Corporation strives to create new growth and corporate value for the 21st Century, it will strengthen group management through reforms based on the "integrated and decentralized" model. Sony accordingly announces the following executive appointments and organizational reforms effective as of April 1, 2003.
Sony already announced the adoption of the "company with committees" principle (January 28, 2003) and its integration into Sony's own set of governance regulations. This will now be combined with the reorganization of the executive structure announced today to create a new governance system and enhanced business implementation.There will be further announcements on revision of HQ functions and candidates for Director and Corporate Executive Officer in due course.
1) Clarifying Group Management Roles and Strengthening the Group
In order to clarify the range of responsibilities for executives who oversee total group management, we have established the following roles: Group CEO (Nobuyuki Idei), Group COO (Kunitake Ando) and Group CSO (Chief Strategy Officer) (Teruhisa Tokunaka).
To strengthen the team responsible for total group management, Howard Stringer will be appointed as Vice Chairman and Ken Kutaragi as Executive Deputy President of Sony Corporation in addition to their current positions.
2) Appointment of Regional Representatives
We have introduced a system of regional representatives who will
work to optimize operations in each of Sony's main business regions
in line with the overall group vision. The regional representatives
will oversee the appropriate implementation of group strategy according
to local circumstances.
Sony Group Americas Representative:
Howard Stringer (Director & Vice Chairman of Sony Corporation, Head
of Entertainment Business Group, Chairman & CEO of Sony Corporation
will further enhance strategic linkages between entertainment and
electronics businesses in the Americas.
Sony Group Europe Representative:
Göran Lindahl (Director of Sony Corporation, Chairman of Sony
Group in Europe)
Will oversee the formulation of and secure the implementation of the Sony group strategy for the European market. Will in addition maximize Sony's business opportunities and also maximize the synergies between all of Sony's products, services and offerings in the Region.
Sony Group East Asia Representative:
Minoru Morio (Director and Vice Chairman of Sony Corporation, Group
will work to optimize engineering, manufacturing, sales and marketing
operations in the East Asia region and to create new business opportunities.
3) Reorganization of Sony Group Business Structure
Sony Group's business structure will be reorganized into seven
entities (four Network Companies and three Business Groups). Further
authority will be delegated to these entities to formulate strategy
in their respective fields on a mid to long-term basis.
-Home Network Company
Create a new home environment with networked electronic devices
centered on next-generation TV
-Broadband Network Company
Development of next-generation electronics devices and linkages to Game devices
-IT and Mobile Solutions Network Company
Realize a connected world with PC and mobile devices and strengthen
the B to B solutions business
-Micro Systems Network Company
Enhance key devices and modules as core components of attractive
-Game Business Group
Promote Game businesses for the broadband era
-Entertainment Business Group
Develop entertainment content businesses based on pictures and
music and develop a new content business model for the network
-Personal Solutions Business Group
Integrate various business units providing services based on direct
contact with customers (finance, retail, etc). Strengthen synergies
and develop attractive new business models for customers through
the application of IT.
4) Service/Platform Function
In addition to the Network Application and Content Service Sector
(NACS) which is at the center of Sony's network business, a Platform
Technology Center will be established to support Sony's total business
from hardware to content. The Platform Technology Center will support
Network Companies and Business Groups on a horizontal basis.
Executive Officer Appointments (all newly appointed)
||Sony Group Americas Representative,
Head of Entertainment Business Group
Continues as Director of Sony Corporation, Chairman & CEO
of Sony Corporation of America
Executive Deputy President
||Head of Game Business Group, Officer
in Charge of Broadband Network Company
Continues as Director of Sony Corporation, President & CEO
of Sony Computer Entertainment Inc.
Corporate Senior Vice President
||Electronics CMO (Chief Marketing
Currently Sony Corporation Group Executive Officer, President/COO
of Sony Electronics Inc.
Corporate Vice President
||CFO of IT and Mobile Solutions
Currently Sony Corporation Group Executive Officer, Director
& Corporate Senior Executive Vice President of Sony EMCS Corporation
Group Executive Officer
||Representative Director & President of Sony EMCS Corporation
Currently Sony Corporation Corporate Senior Vice President, NC President of Home Network Company
Group Executive Officer
||President/COO of Sony Electronics
Currently Sony Corporation Corporate Vice President, President
of Electronic Devices Marketing Group
Group Executive Officer
||Representative Director & President of Sony Marketing (Japan) Inc.
Currently Corporate Senior Vice President (Director) of Sony Ericsson Mobile Communications Japan, Inc.
Appointments [Sony Corporation rank is given in ( )]
The following new titles have been assigned to clarify the group-wide
responsibilities of executives in their respective sectors.
Nobuyuki Idei (Representative Director and Chairman)
Group COO, Electronics CEO & CQO(Chief Quality Officer)
Kunitake Ando (Representative Director and President)
Group CSO (Chief Strategy Officer)
Teruhisa Tokunaka (Representative Director and Executive Deputy
Group CPO (Chief Production Officer)
Minoru Morio (Director and Vice Chairman)
Group CIO (Chief Information Officer)
Akira Kondoh (Corporate Senior Executive Vice President)
Takao Yuhara (Corporate Vice President)
Katsuaki Tsurushima (Corporate Senior Executive Vice President)
Mario Tokoro (Corporate Executive Vice President)
Takeo Minomiya (Corporate Executive Vice President)
Electronics CMO and concurrently Deputy President of Home Network
Company, Deputy President of IT and Mobile Solutions Network Company,
Senior General Manager of Memory Stick Business Center
Fujio Nishida (Corporate Senior Vice President)
Group General Counsel
Teruo Masaki (Director, Corporate Senior Executive Vice President)
Group Deputy General Counsel and concurrently Executive Vice
President of Sony Corporation of America (continued)
* Group CSO - The Group Chief Strategy Officer is responsible for
the formulation and implementation of strategy across the entire
Sony Group. In addition, the Group CFO and Group CIO will report
to him on: Accounting, Taxation and Finance; Investor Relations;
Corporate Planning & Control; Information Systems
* Electronics CMO - The Electronics Chief Marketing Officer will
formulate sales and marketing strategy for electronics in each
region from a global perspective.
-Please click here for the Organization Chart.