The following information is true and accurate at the time of publication.
Sony Week in China
Exhibiting Latest Electronics
Technology, and Introducing Marketing and Management Know-how
Sony (China) Limited
Sony Corporation (Nobuyuki Idei, Chairman
and CEO) and Sony (China) Limited (Hiroshi Shoda, Chairman)
are delighted to announce Sony Week - a series of events
planned to commemorate the 30th
anniversary of the normalization of Sino-Japanese relations.
Sony Week will consist of the following main events organized
around the theme "do you dream in sony?". An exhibition
of cutting-edge electronics technology will allow visitors
to experience the different kinds of enjoyment that Sony
can offer and the company will also showcase its global
management and marketing know-how to demonstrate its collective
1. Techno-Fair (exhibition of Sony's most advanced electronics
2. Business Forum (lectures by Sony top management addressed
to business audiences)
3. Marketing Forum (lectures by Sony top management to MBA
Sony Week has been planned as a contribution to the 2002
"Japan Year"/"China Year" which marks
the 30th anniversary of
the normalization of Sino-Japanese relations, and we hope
it will deepen the relationship between the two countries.
In addition, through Sony Week, we aim to impress Chinese
consumers with the unique qualities of Sony - a global media
and technology company that combines hardware electronics
and entertainment content - and to build even greater respect
for the Sony brand.
Outline of Main Events
A special exhibition held at Sony ExploraScience, a science
museum oriented toward young people and children, which
is celebrating its second anniversary. There will be 18
separate exhibits focusing on Sony's cutting-edge electronics
technology, most of which are being seen in China for the
first time. Entrance is free.
- October 28-November 3 (October 28 will be an invitation-only
preview, the event will be open to the public from October
- Sony ExploraScience, Beijing
With the cooperation of Toyota Motor Corporation and Tianjin
Toyota Motor Co., Ltd. there will be an exhibition of:
- Song-and-dance performance by AIBO and the biped humanoid
entertainment robot SDR-4X.
- Star Projector (Planetarium) with stunning visual
and audio effects.
- A range of memory-stick compatible products which
handle data quickly and easily.
- "Fourth View" technology which takes images from an
all-direction camera and allows viewers a 360-degree
a. the concept car "pod" which was jointly developed by
Sony and Toyota and is a vehicle able to express emotions
b. VIOS, the first passenger vehicle to be manufactured
in China by Toyota
c. A range of car-navigation systems
Date: October 28
Location: Beijing Hotel
Sony top management (Kunitake Ando, President and COO; Shizuo
Takashino, Executive Deputy President; Toshitada Doi, Corporate
Executive Vice President) will lecture on the company's
management practice, product planning, technology strategy
etc. to a select group of about 200 from China's government
and public sector, electronics industry and educational
Since the year 2000, Sony's top management has given a series
of lectures to the MBA Program at Beijing University. This
is now extended to Shanghai.
- Dates and Locations:
- October 21-24 (Beijing University)
- October 22-23 (Shanghai Jiaotong University)
In each location, Sony executives will lecture to around
250 students on the company's marketing, product and brand
Beijing: Mitsuru Ohki (Corporate Executive Vice President),
Suehiro Nakamura (Advisor), Teruaki Aoki (Corporate Executive
Vice President), Kenji Tamiya (Advisor)
Shanghai: Mitsuru Ohki (Corporate Executive Vice President),
Kenji Tamiya (Advisor)
Sony Contribution Activities in China
Sony has put down strong roots in China since the formation
of the 100% subsidiary Sony (China) Limited in 1996. Sony
now actively engages in the manufacture and sales of electronics
products in China and employs approximately 10,000 people.
In addition to this, Sony takes a longer-term perspective
of its place in Chinese society and positively contributes
to social and cultural activities. These include regular
programs designed to foster human resources such as university
scholarships, design competitions for undergraduates studying
technology-related disciplines and the Marketing Forum at
Beijing University. Sony is also the exclusive sponsor for
events such as the musical "Beauty and the Beast"
and the Beijing Music Festival. One of Sony's most successful
projects is Sony ExploraScience located in the busy Wang
Fu Jing area. Established in October 2000, this science
museum is oriented toward children and young people and
provides a location where they can learn the fundamentals
of physics and IT in a fun and accessible way. Over 200,000
people have visited Sony ExploraScience since its opening.
2002 "Japan Year"/ "China Year"
The year 2002 marks the 30th anniversary of the normalization
of Sino-Japanese relations and has been designated 2002
"Japan Year"/"China Year". Various events
and activities have been implemented to help forge a new
next-generation partnership between the two countries. Sony
Chairman and CEO, Nobuyuki Idei, is the Chairman of the
Organizing Committee of Japan, which has supported over
300 bilateral commemorative events. Since this Spring, Mr.
Idei has been concentrating especially on organizing exchange
events centered on the younger generation.
Sony Week will give Sony an opportunity to thank all those
in China who have supported the company's progress so far,
and we earnestly hope that the Chinese people both enjoy
the events and through participating in them deepen their
understanding of the Sony Group.