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The following information is true and accurate at the time of publication.
March 29, 2001



Sony Appoints New Executive Officers

Tokyo, Japan - Sony Corporation today announced the appointment
of new Executive Officers, effective April 1.
<Executive Officers> (*newly appointed) (**promoted)
| Suehiro Nakamura** |
Executive Deputy President
(Currently Corporate Senior Executive Vice President) |
| Akira Kubota* |
Group Executive Officer
(Currently Corporate Senior Vice President. Appointed to serve as
Director, Corporate Senior Executive Vice President, CPO and CIO
of Sony Computer Entertainment Inc., effective April 1) |
| Masao Tomioka* |
Group Executive Officer
(Currently Corporate Vice President. Appointed to serve as Director
and Corporate Senior Executive Vice President of Sony EMCS Corporation,
effective April 1) |
| Fujio Sugano* |
Group Executive Officer
(Currently General Manager of EMCS Office, Sony Corporation and
President of Sony Kohda Corporation. Appointed to serve as Representative
Director and President of Sony EMCS Corporation, effective April
1) |
| Takeshi Matsunobu* |
Group Executive Officer
(Currently Corporate Senior Vice President of Sony Marketing (Japan),
Inc. Appointed to serve as President and Chief Executive Officer
of Sony Finance International, Inc., effective April 1) |
| Kei Kodera* |
Group Executive Officer
(Currently Corporate Vice President of Sony Marketing (Japan), Inc.
Appointed to serve as Representative Director and President of Sony
Marketing (Japan), Inc., effective April 1) |
| Akira Sato* |
Group Executive Officer
(Currently Representative Director, Executive Deputy President and
COO of Sony Computer Entertainment Inc.) |
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