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		<title><![CDATA[Sony Global News Releases]]></title>
		<link>http://www.sony.net/SonyInfo/News/Press/</link>
		<description>News Releases</description>
		<language>en-us</language>

	
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			<title><![CDATA[Sony Accelerates Transformation to Drive Innovation and Growth]]></title>
			<link>http://www.sony.net/SonyInfo/News/Press/200911/09-133E/index.html</link>
			<description><![CDATA[ Under the leadership of its new executive management team established in April 2009, Sony Corporation has reformed its organizational structure in order to bolster profitability and transform its operations, with the aim of accelerating innovation and growth and optimizing business processes, particularly within its electronics and networked service businesses.
As a result, approximately 80% of Sony's targeted 330 billion yen of group-wide cost reductions for the current fiscal year ending March 31, 2010 compared to the previous fiscal year have been achieved in the first half of the current fiscal year.  Furthermore, Sony is now positioned to launch a succession of competitive products from the end of this calendar year and into 2010.
In order to permit further growth and continue to enhance profitability, Sony is implementing additional transformation measures centering on the following four initiatives: ]]></description>
			<pubDate>Thu,19 Nov 2009 15:00:00 +0900</pubDate>
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			<title><![CDATA[DNP, MPI and Sony Develop MasterCard Compatible IC Credit Card<br>
Using Plastic Derived from Biobased Polymer (PLA)]]></title>
			<link>http://www.sony.net/SonyInfo/News/Press/200911/09-1117E/index.html</link>
			<description><![CDATA[ Dai Nippon Printing Co., Ltd. Mitsubishi Plastic Inc., and Sony Corporation today announced the joint development of the world's first  IC credit card using a biobased polymer (PLA; Polylactic acid) as its primary material, and that the card has obtained permission of usage from MasterCard Worldwide. ]]></description>
			<pubDate>Tue,17 Nov 2009 13:00:00 +0900</pubDate>
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			<title><![CDATA[Initiatives to Strengthen Sony's PC and Digital Imaging Businesses]]></title>
			<link>http://www.sony.net/SonyInfo/News/Press/200911/09-131E/index.html</link>
			<description><![CDATA[ Tokyo, Japan - Sony Corporation today announced a series of organizational changes designed to strengthen its PC and digital imaging businesses. Details are as follows:  ]]></description>
			<pubDate>Fri,13 Nov 2009 16:00:00 +0900</pubDate>
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			<title><![CDATA[Sony Chemical and Information Device Corporation to Realign Business Strategy and Reorganize Manufacturing Operations in order to Strengthen Business Structure]]></title>
			<link>http://www.sonycid.jp/en/news/news09005.html</link>
			<description><![CDATA[ Tokyo, Japan - Sony Chemical &amp; Information Device Corporation today announced that it would implement a series of urgent measures to strengthen its business structure and cost competitiveness and improve its profitability in order to adapt to the sudden and rapid changes in the economic environment.  In particular, Sony CID will realign its business strategy and reorganize its manufacturing operations in Japan, centering on its Nakada plant, in order to enhance operational efficiency and optimize administrative functions. ]]></description>
			<pubDate>Fri,13 Nov 2009 16:00:00 +0900</pubDate>
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			<title><![CDATA[Mori Seiki and Sony Sign Memorandum of Intent Regarding Transfer of SMS Measuring Systems Business]]></title>
			<link>http://www.sony.net/SonyInfo/News/Press/200911/09-1111E/index.html</link>
			<description><![CDATA[ Mori Seiki Co., Ltd. and Sony Corporation today announced that they have signed a non-binding memorandum of intent to transfer the measuring systems (magnescale, laserscale) business of Sony Manufacturing Systems Corporation ("SMS"), a 100% subsidiary of Sony, primarily located at SMS' Isehara Plant, together with related manufacturing and sales businesses in other Sony subsidiaries, to Mori Seiki. ]]></description>
			<pubDate>Wed,11 Nov 2009 16:00:00 +0900</pubDate>
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			<title><![CDATA[Sony Agrees to Further 3-year Support of the South Africa Mobile Library Project]]></title>
			<link>http://www.sony.net/SonyInfo/News/Press/200911/09-1110E/index.html</link>
			<description><![CDATA[ South African NGO SAPESI (South Africa Primary Education Support Initiative) and Sony Corporation have reached an agreement with the Ministry of Education of Free State, South Africa, to continue supporting the South Africa Mobile Library Project for the coming three years, from 2009 to 2011.  ]]></description>
			<pubDate>Tue,10 Nov 2009 13:00:00 +0900</pubDate>
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