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2010 News Releases

The following information is true and accurate at the time of publication.

2010 December

December 27, 2010
Sony to double production capacity for image sensors-- investment of approximately 100 billion yen in contemplated acquisition of fabrication facilities and expansion of production lines --
-- Utilizing a governmental subsidy of the Ministry of Economy, Trade and Industry in Japan --
December 24, 2010
Toshiba and Sony Sign Memorandum of Understanding for the Transfer of Semiconductor Fabrication Facilities
December 23, 2010
Sony Corporation Statement regarding Media Reports dated December 23
December 22, 2010
Sony debuts "Music Unlimited powered by Qriocity™" digital music service
December 13, 2010
Appointment of Professor Ei-ichi Negishi, Winner of the Nobel Prize in Chemistry as Executive Research Advisor to Sony in the field of Organic Electronics
December 01, 2010
Sony develops "Hybrid FPA", a novel liquid crystal alignment technique that achieves faster response time for liquid crystal displays
December 01, 2010
Sony and the PGA TOUR Present 2011 Sony Open in Hawaii in live 3D broadcasts- Sony extends title sponsorship by three years through 2014 -

2010 November

November 30, 2010
SANDISK, SONY AND NIKON PROPOSE INDUSTRY STANDARDS FOR NEXT-GENERATION HIGH-SPEED MEMORY CARD FORMATCompanies to Jointly Develop New Specifications to Meet Needs of Professional Photography and Video Markets
November 29, 2010
Sony Corporation Statement regarding Media Reports dated November 27 and November 28, 2010
November 22, 2010
Regarding Transfer of Sony's Commercial Digital Photo Business to Dai Nippon Printing
November 17, 2010
Sony to expand 35mm large format sensor camcorder lineup
"NXCAM" HD camcorder under development, featuring E-mount lens system
November 02, 2010
Blu-ray Disc™ honored with Emmy® Award for Technology and Engineering

2010 October

October 29, 2010
Consolidated Financial Results for the Second Quarter Ended September 30, 2010
October 18, 2010
SONY AND CONSERVATION INTERNATIONAL TO BRING NEVER-BEFORE-SEEN 3D WILDLIFE PHOTOGRAPHY TO BIODIVERSITY CONVENTIONJoining Forces to Explore Ways for 3D Imagery to Help Achieve Conservation
October 15, 2010
Sony Ericsson reports third quarter 2010 results(PDF)
October 13, 2010
Sony Redefines Home Entertainment with the World's First HDTV Powered by Google TVWatch HDTV, Enjoy Apps and Browse the Internet Seamlessly on One Device
October 12, 2010
HID Global and Sony to form Alliance to
Create Contactless Smart Card Readers for the Global PC Market
October 07, 2010
Sony commercializes world's first^*1 16.41 Megapixel "Exmor R™" back-illuminated CMOS image sensors for mobile phones-- Also announces industry's smallest and thinnest^*1 lens module for mobile phones --
October 01, 2010
Sony to Present wide range of 3D Compatible Products and Contents
at "CEATEC JAPAN 2010"-Complete Lineup from the 'Lens to the Living Room'-

2010 September

September 30, 2010
"Sony Disc & Digital Solutions Inc." to be Renamed "Sony DADC Corporation"
September 29, 2010
TransferJet Consortium to showcase its technology at "CEATEC JAPAN 2010"--Consortium to demonstrate Concept, Products and Technology based on close-proximity wireless transfer technology--
September 22, 2010
Sony Participates in 2010 United Nations Private Sector Forum on the Millennium Development Goals
September 13, 2010
3D JOINT VENTURE OF SONY, DISCOVERY COMMUNICATIONS AND IMAX ANNOUNCES KEY MANAGEMENT APPOINTMENTS-- Julia Rao to Lead Finance and Mark Ringwald to Lead Scheduling and Acquisitions for Forthcoming 24/7 3D Television Network --
September 07, 2010
Sony to Realign its LCD TV Manufacturing Operations for Europe- Barcelona Technology Center in Spain to be sold to Ficosa International and COMSA EMTE -
September 02, 2010
Sony announces "Video On Demand powered by Qriocity™" extending into Europe
Also announces plans for "Music Unlimited powered by Qriocity™" cloud-based music service
September 02, 2010
Commercialization and the Start of Mass Production of the SP100 Series, Solar Cell Conductive Film Capable of Making Strings at Low Temperature for Photovoltaic Modules
September 01, 2010
Sony increases production capacity for image sensors including back-illuminated and large sized CMOS image sensors--Investing approximately 40 billion yen in production facility to supply image sensors mainly for smartphones and digital cameras--

2010 August

August 20, 2010
Newly-developed technology facilitates both internal data transmission and power supply with a single cable- Improved design flexibility and reliability in mobile devices with movable mechanisms -
August 11, 2010
Sony helps Africa combat the spread of AIDS by bringing 2010 FIFA World Cup™ public viewing project- During the matches, 4,800 people tested for HIV
- 26 games aired to 24,000 viewers
- Sony successful in experimental implementation of electricity, storage system based on natural energy sources

2010 July

July 29, 2010
Consolidated Financial Results for the First Quarter Ended June 30, 2010
July 20, 2010
Tohoku University and Sony Corporation jointly develop the world’s first^*1
blue-violet ultrafast pulsed semiconductor laser with 100 watt output- The path to practical light-source in next-generation large-capacity optical disc storage & for nano-fabrication -
July 16, 2010
Sony Ericsson reports second quarter 2010 results(PDF)
July 13, 2010
Sony expands silicon tuner module lineup and begins to ship samples to grow sales--Full lineup of 40 models compatible with worldwide broadcast systems--
July 09, 2010
South African charities to benefit from Sony product donations after the FIFA World Cup™

2010 June

June 22, 2010
Sony develops 1.2kWh-class energy storage module using lithium-ion rechargeable batteries made from olivine-type lithium iron phosphate-- Sample shipments to commence for stationary power supplies such as backup power for data servers --
June 18, 2010
Executive Appointments
June 16, 2010
PLAYSTATION®MOVE MOTION CONTROLLER TO HIT WORLDWIDE MARKET STARTING THIS SEPTEMBER (for Japan)Bundle Packs, Attractive Software Titles and Peripheral to Accompany the Launch, Further Enhancing the PlayStation®Move Experience
June 16, 2010
PLAYSTATION®MOVE MOTION CONTROLLER TO HIT WORLDWIDE MARKET STARTING THIS SEPTEMBER (for North America)
June 16, 2010
PLAYSTATION®MOVE MOTION CONTROLLER TO HIT WORLDWIDE MARKET STARTING THIS SEPTEMBER (for Europe)
June 16, 2010
PLAYSTATION®MOVE MOTION CONTROLLER TO HIT WORLDWIDE MARKET STARTING THIS SEPTEMBER (for Asia)
June 16, 2010
PLAYSTATION®PLUS, THE NEW SUBSCRIPTION SERVICE PACKAGE ON PLAYSTATION®NETWORK. DELIVERS A WHOLE NEW EXPERIENCE TO USERS SCE Will Start Offering the New Service Package Along With Free Access PlayStation®Network Service On June 29, 2010 Worldwide
June 16, 2010
REGISTERED ACCOUNTS ON PLAYSTATION®NETWORK EXCEED 50 MILLION WORLDWIDERemarkable Milestone Achieved in 3 Years and 8 Months Since Its Launch on November 11, 2006
June 16, 2010
SONY COMPUTER ENTERTAINMENT ANNOUNCES SURROUND SOUND SYSTEM FOR THE PLAYSTATION®3 SYSTEM HITTING WORLDWIDE MARKET IN FALL 2010Rich Surround Sound Environment Delivered in All-in-one Speaker, Offering a Whole New PlayStation® Experience to the Living Room
June 15, 2010
Executive Appointments
June 08, 2010
TOM COSGROVE TO LEAD SONY, DISCOVERY COMMUNICATIONS AND IMAX JOINT VENTURE 3D TELEVISION NETWORK-- Discovery Channel Executive and Industry Veteran Named President and CEO of Forthcoming 24/7 3D Television Network --
June 08, 2010
"3D world Created by Sony" 3D Experience Pavilion Opens in South Africa- Bringing together Sony's state-of-the-art 3D technologies -
June 02, 2010
Sony Realigns its Blu-ray Disc™ and DVD products businesses to strengthen competitiveness-Manufacturing operations in Gödöllö, Hungary to be discontinued and transferred to Malaysia-

2010 May

May 27, 2010
Sony, Toppan, KDDI, Asahi Shimbun to establish Business Planning Joint Venture to develop the eBook Distribution Business
May 26, 2010
Sony Develops a "Rollable" OTFT^*1-driven OLED Display that can wrap around a Pencil-New developments with high performance organic thin-film transistors (OTFTs) with an original organic semiconductor enable roll-up capabilities-
May 24, 2010
Sony's 3D Experience Pavilions to Open In Seven Countries during the 2010 FIFA World Cup™
May 21, 2010
Sony to Introduce "Sony Internet TV" World's First TV Incorporating "Google TV" Platform, Delivering Unprecedented TV-Internet Integration
May 20, 2010
Sony and Google Establish Strategic Alliance to Deliver Compelling New Cloud-based Products and Services with the Android Platform
May 20, 2010
Industry Leaders Announce Open Platform to Bring Web to TVGoogle, Intel, Logitech and Sony Join Together to Deliver Google TV Platform
DISH Network, Best Buy, Adobe to Support Bringing Devices to Market
May 13, 2010
Consolidated Financial Results for the Fiscal Year Ended March 31, 2010
May 12, 2010
Executive Appointments
May 11, 2010
Sony Develops an Interchangeable Lens HD Camcorder
equipped with the powerful "Exmor" APS HD CMOS Sensor
May 10, 2010
FY2009 Forecast Revision Announcement
May 07, 2010
iCyt Unveils New Flow Cytometry Products in Collaboration with Sony at CYTO2010
May 07, 2010
Sony Disc and Digital Solutions ('SDAD') Inc. develops mass production technology for highly-secure holograms which store unique identification codes
May 06, 2010
Sony and the Berliner Philharmoniker Jointly Present World-class Classical Concerts On Sony's "BRAVIA" LCDTVs and "Blu-ray Disc" Products

2010 April

April 20, 2010
SKY Perfect JSAT and Sony to Broadcast 2010 FIFA World Cup™ in 3D'Sony Presents "2010 FIFA World Cup South Africa™ 3D"' to Air on SKY PerfecTV!
April 16, 2010
Sony Ericsson reports first quarter 2010 results(PDF)
April 14, 2010
Sony opens the doors to conceptual exhibition 'Contemplating Monolithic Design'
at Milano Salone del Mobile
April 08, 2010
FIFA and Sony to launch first ever global 3D experience of the FIFA World Cup™
April 07, 2010
Sony launches "Road to Zero" environmental plan and sets 2015 mid-term targets

2010 March

March 31, 2010
Sony to Realign its LCD TV Manufacturing Operations for Europe- Strategic Alliance with Taiwan's Hon Hai Precision Industry -
March 31, 2010
Execution of Agreement regarding Transfer of SMD's Yasu Plant to KYOCERA Corporation
March 24, 2010
Sony to partner with UNDP and JICA to further anti-AIDS Millennium GoalCampaign to kick off during the 2010 FIFA World Cup™
March 24, 2010
Sony Launches "Earth F.C." to Support Worldwide
"Public Viewing in Africa" Project During 2010 FIFA World Cup^TM- Develops a football based on a highly durable and environmentally conscious material, One simple "click" on "Earth F.C." site contributes to "dreams" of children in Africa -
March 08, 2010
Sony Develops Highly Efficient RGB Laser Light Source Module for Large Screen ProjectorsRealizes high output power of 21W with a package size of just 530cc
March 04, 2010
Sony to showcase Digital Imaging Product
at CP⁺2010 (Camera & Photo Imaging Show) Exhibition
March 03, 2010
Sony Design Excels with 9 top International Design Accolades

2010 February

February 10, 2010
Sony Enters the Flow Cytometry Business in Life Science Field by Acquiring iCyt
February 09, 2010
Executive Appointment
February 08, 2010
Sony Develops World's First^*1 Millimeter-wave Wireless Intra-Connection
Technology for Internal High Speed Data Transfer within Electronics ProductsRealizes 11Gbps transfer speed with an active footprint of just 0.13mm²
February 04, 2010
Consolidated Financial Results for the Third Quarter Ended December 31, 2009

2010 January

January 22, 2010
Sony Ericsson reports fourth quarter and full year 2009 results(PDF)
January 19, 2010
Inauguration of "Sony Business Solutions Corporation"
As Base for Professional Service Business in Japan- To Enhance System Solution and Service Business -
January 15, 2010
Sony to Outsource a Part of its Business Processes to IBM Japan
January 08, 2010
Mori Seiki and Sony Sign Definitive Agreement Regarding Transfer of SMS
Measuring Systems Business
January 07, 2010
Sony Commercializes World's First^*1 Demodulator LSI for "DVB-T2"^*2
January 07, 2010
Sony Acclerates Delivery of 3D Entertainment to the Home in 2010
January 07, 2010
SONY 3D TECHNOLOGY CENTER OPENS AT SONY PICTURES STUDIOSStudio's Top Talent in 3D Content Creation to Offer Training to Entertainment Industry for the Next Wave of Entertainment
January 05, 2010
DISCOVERY COMMUNICATIONS, SONY AND IMAX ANNOUNCE PLAN TO LAUNCH FIRST 24/7 DEDICATED 3D TELEVISION NETWORK IN THE U.S.-- Three-Way Venture to Bring Next-Generation Experience to Home Television Viewers --

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