Sony will take part in SXSW 2017
(South by Southwest), the world's largest creative business conference and festivals, to be held in mid-March in Austin, Texas. Beginning on Sunday, March 12 at the SXSW Interactive Festival, a breeding ground for new technologies and creative business ideas, Sony will introduce its latest prototypes incorporating cutting-edge technologies, as well as projects that are still in the development stage. Visitors will be able to enjoy and experience the interactive and entertaining exhibits showcased by Sony, which is focused on developing products that exist at the closest point of contact with its customers and resonate with them at an emotional level, and on placing those products in the hands of customers around the world.
At the SXSW Music Festival, a virtual reality (VR) music video for "Paris," the latest single by 59th
Annual Grammy Award winning duo The Chainsmokers, will debut for the very first time. This music video is part of Sony's new "Lost in Music" brand campaign and is being created exclusively for PlayStation®VR, the virtual reality system for PlayStation®4. "Lost in Music" aims to deliver new music experiences to fans by utilizing Sony's suite of latest technologies. Additionally, Sony Music artists including The Chainsmokers will perform at the Music Festival.