Tokyo, Japan - Sony Corporation ("Sony") today unveiled its "Ginza Sony Park Project," a 7-year plan for completely reimagining the Sony Building, which houses the Sony Showroom in Tokyo's Ginza district. The year 2016 is a notable one for Sony, as it marks the 70th
anniversary of the company's founding, as well as the 50th
anniversary of the opening of the Sony Building. The reimagining of the Sony Building in Ginza is thus symbolic of the ushering in of a new era for the company. Furthermore, through this project, Sony seeks to convey its unique ability to inspire and fulfill the curiosity of people around the world, and provide them with Kando
-driven, emotionally compelling experiences.
After this project gets underway, the Sony Building in its current form will shut its doors on March 31, 2017*
. The space will then be transformed into an open-air, communal area called the "Ginza Sony Park," which will be accessible from 2018 to 2020. During this period, the number of tourists visiting Japan is expected to increase, bringing new crowds and excitement to the streets of Tokyo. By making the Ginza Sony Park open to the public, Sony hopes to transform it into an event venue where visitors can enjoy unique Kando
experiences, delivered by both Sony and others. Finally, the new, reborn Sony Building will be built on this same location, and will open its doors to the public in autumn of 2022. Sony will decide on a final concept for the new Sony Building together with local residents, business, and visitors to the Ginza Sony Park.
The original Sony Building first opened on April 29, 1966. The concept behind the Sony Building was, in the words of Sony co-founder Akio Morita, "to create not only a showroom for Sony, but also a meaningful piece of architecture unto itself, which can function as a gateway to all of Ginza." For the past 50 years, the building has been frequented and embraced by visitors from across the globe. The Ginza Sony Park Project is an embodiment of Sony's spirit of innovation and challenge that the company has cultivated over many years. The project will transform the space into one that makes possible entirely new Kando
experiences, and one that evolves and grows together with its surrounding community.
* Ahead of the closing of the Sony Building, the Sony Showroom and Sony Store Ginza will shut their doors on August 28, with the Sony Imaging Gallery Ginza following suit on September 8. They will then relocate to the GINZA PLACE building at the Ginza 4-chome crossing, and will reopen for business at that location there on September 24, 2016.