The logo imagery for KOOV calls to mind the 1's and 0's of binary code, or alternatively, "I/O," the computer terminology for "digital input/output." The logo is also inspired by the "<" and ">" symbols used in mathematics. In addition, the "K" and "V" that bookend the kit's name stand for "key" and "value", important concepts in the realm of computer science. But whereas "key" and "value" ordinarily form a unique, unambiguous pair as applied in computer science, they are connected by "OO" - representing the infinity symbol (∞) - in the logo for KOOV. This is meant to suggest the infinite combinations possible with KOOV, limited only by the imagination. In a multitude of ways, then, KOOV's logo is symbolic of its blocks that are a product of the digital age, and that are therefore infinite in potential.
Sony Global Education partnered with Artec Co., Ltd. Japan's top maker of educational materials for schools, in the development process for KOOV. The two companies, under their joint development agreement, will continue striving to expand the business for robotics and programming education. Their collaborative efforts will marry the product development expertise of Artec with the software and network-related technological prowess, as well as the global business network, of Sony Global Education.