Tokyo, Japan - At the IFA consumer electronics show in Berlin, Germany, to begin on Friday, September 4, Sony Corporation ("Sony") will unveil its new lineup of products that represent the very best of its creativity and technological ingenuity. Underpinning the development and design of these products is Sony's philosophy of "inspiring and fulfilling your curiosity and moving you emotionally," which will be on full display at IFA 2015.
In advance of IFA's official opening, Sony held a press conference on September 2 (local time). There, Sony Corporation President and CEO Kazuo Hirai introduced Sony's newest products in the realms of High-Resolution Audio ("Hi-Res") and mobile. He also championed the new experiences that can be had with Sony's other exceptional offerings, including its digital imaging products and TVs.
"I believe there is still great potential for innovation within consumer electronics. At Sony we'll continue to make advances that make your life better and to provide you with wow
-- Kazuo Hirai, President and CEO, Sony Corporation
A video of the press conference can be streamed at IFA 2015 - Sony