Tokyo, Japan, July 1, 2015 - Sony Corporation ("Sony") has been proactively developing and launching businesses and products based on unique concepts, with the aim of generating new customer value. At the same time, in order to continue delivering experiences that move customers emotionally through innovation, Sony has been establishing an internal framework for supporting and fostering new business and product creation that goes beyond existing organizational boundaries. Sony's Seed Acceleration Program, which seeks to fast-track promising new business ideas proposed by Sony employees into full-fledged businesses, is an important part of this effort.
Sony today announced "First Flight," the latest initiative from the Seed Acceleration Program. First Flight is a new online platform providing an extensive suite of services from crowdfunding to e-commerce in Japan. First Flight is intended to deliver experiences that move people emotionally through innovation. It will enable each start-up and their customers to share their ideas and inspiration ("co-vision"), and then jointly bring those ideas to fruition ("co-creation") through direct and interactive communication.