SVP is aiming to strengthen its products' competitive edge and increase the profitability of the business in order to prevail in an increasingly competitive landscape. By looking to efficiently utilize cross-industry open platforms in fields where external resources are available, SVP allows itself to concentrate its internal engineering resources on the development of unique technologies such as the 4K Processor X1 - announced here for the first time - and One-Flick Entertainment.
Sony has taken a lead on other TV manufacturers by adopting Android OS, a platform from Google Inc. that is the most widely used smartphone platform in the world. With this, Sony's TVs will be online-ready, enabling users to access a multitude of services and applications. This adoption will also enable SVP to enjoy the benefits of the leading industry standard, and the very latest in Smart TV technology.
- "We're excited to work with Sony to bring Android TV to more customers around the globe," said Hiroshi Lockheimer, Android's VP Engineering. "Having Sony's leading technology combined with our Android TV Platform will provide an entirely new TV viewing experience to customers."
Along with adding support for Android OS in its BRAVIA line, SVP is also collaborating with one of the industry's leading semiconductor companies, MediaTek (Taiwan), in SoC (System on a Chip) packaging design. Doing so will allow SVP to realize a system LSI that incorporates its own unique image quality algorithm. MediaTek has a rich heritage of driving cross-platform synergy between home entertainment and mobile devices. This partnership will therefore allow SVP to shorten its development cycle for next generation TVs utilizing cutting-edge semiconductor platforms, take advantage of scale advantages in its procurement process, and improve its cost competitiveness.
SVP will continue pursuing partnerships in many directions both inside and outside Sony Group, enabling the company to provide customers with new value and better than ever BRAVIA products. It will also continue to build a solid foundation for a profitable TV business.
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