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The following information is true and accurate at the time of publication.
November 08, 2012

SONY NETWORK ENTERTAINMENT PRESIDENT AND GROUP EXECUTIVE OF
SONY CORPORATION TIM SCHAAFF RETIRES;
REMAINS ON SNEI BOARD OF DIRECTORS AS EXTERNAL DIRECTOR

Sony Corporation Group Executive Andrew House Assumes Responsibilities

(Tokyo, November 8, 2012) - Sony Corporation today announced that Tim Schaaff, President of Sony Network Entertainment International (SNEI) and Group Executive of Sony Corporation, will retire as of December 31, 2012. Schaaff will remain on the SNEI board of directors as an external director.

Effective January 1, 2013, Group Executive of Sony Corporation Andrew House will assume responsibilities for SNEI during the transition, in addition to his current role as President and Group CEO of Sony Computer Entertainment Inc.(SCEI). The existing SNEI executive staff will manage daily operations.

Tim Schaaff joined Sony Corporation of America in December 2005 and has contributed greatly towards Sony's vision to create a network business that unifies Sony's network entertainment experience across all of its hardware products.

“Tim has been a strong leader within Sony who truly embodied the ‘One Sony’ spirit by successfully leading corporate-wide initiatives across business units since he joined,” said Kazuo Hirai, President and CEO, Sony Corporation. “I thank Tim for his passion and innumerable contributions to the company.”

“Under the leadership of Kaz, and Sir Howard Stringer before him, Sony gave me tremendous support to build a global team to coordinate and lead the company's network service business,” said Tim Schaaff. “Together we created something of significant value that will be an important part of Sony's future. I'm grateful to have had this unique opportunity, proud of the commitment my team has demonstrated, and encouraged about Sony's prospects in this strategic area.”
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