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October 01, 2012

CEATEC 2012: Sony Booth Overview

TOKYO, JAPAN, October 1, 2012 - Sony Corporation (“Sony”) announced today that it will showcase new product line-ups at “CEATEC JAPAN 2012” (October 2-6), to be held at Makuhari Messe International Convention Complex in Chiba City. The Sony booth will center around the enhanced cross-device connectivity it offers across its array of mobile products such as Xperia™ smartphones, new Xperia™ Tablet and VAIO PCs; its camera lineup incorporating Sony-developed, full-frame 35mm CMOS images sensors that enable the capture of super high quality images; and its 84-inch BRAVIA 4K TV which brings a new, immersive viewing experience to the home. In addition, as an example of enhanced connectivity across its products for the Japan market, Sony will present new ways of enjoying content by combining its mobile products, Blu-ray Disc™ recorders, and “nasne™,” networked recorder and media storage device.

Key Themes

1. Enhanced, new user experiences through by combining Sony mobile products with its electronics products and network services.
Centering on mobile products such as Xperia™ smartphones, Xperia™ Tablet and VAIO PCs, Sony will deliver enhanced, new user experiences by connecting and combining Sony's range of hardware, network services and applications. One of the key examples of this is Sony's One-touch function(*1) which enables users to easily and instantly enjoy their music across an array of NFC (Near Field Communication) enabled devices by simply touching one device to the other without the need for Bluetooth set-up. Sony is also offering new ways to capture great digital pictures through the combination of Xperia™ smartphones, Xperia™ Tablet and Sony's digital camera products, by allowing the user to check the image, adjust camera exposure and control their camera shutter wirelessly from their smartphone. Furthermore, Sony will exhibit examples of cross-device connectivity between Xperia™ Tablet, Blu-ray Disc recorders, and nasne™, enabling consumers to enjoy recorded or live TV content on their Xperia™ Tablet through a home network, or transfer recorded content onto the Xperia™ Tablet for viewing on the go.
(*1) One-touch function is enabled by NFC technology.

2. New BRAVIA 4K LCD TV delivering immersive experiences.
Sony's new 84-inch BRAVIA 4K TV delivers a beautiful high-resolution picture on its stunning large screen by incorporating Sony's ‘4K X-Reality PRO,’ super-resolution, high picture quality engine. With the side speaker system also producing high-quality powerful sound optimized for the large screen, this new BRAVIA brings an immersive new viewing experience to the home.

Key products and services on display

· VAIO® Duo 11, VAIO® Tap 20
Sony's new VAIO line-up incorporates Windows 8 to combine intuitive touch operation with high performance and deliver a new style of user experience. The Surf-Slider™ design, VAIO® Duo 11 hybrid PC can be used as a Tablet, while also enabling detailed input with its digitizer stylus. VAIO® Tap 20 is a tabletop PC which can be tilted between desktop and “lay-flat” form factors.

· Xperia™ Tablet S
Sony's new Xperia-branded tablet, Xperia™ Tablet S, enables new user experiences, through features such as its splash proof body (IPX4 drip-proof rated), which allows it to be used in areas such as kitchen - even with wet hands - together with various applications and full range of accessories.

· Xperia™ Smartphones
Xperia™ T, Xperia™ V, Xperia™ J (Overseas model)

-Xperia™ T is the new global flagship model and is equipped with a 13 mega-pixel camera and a 4.6 inch HD Reality display enabling users to enjoy beautiful pictures and videos shot in full 1080p HD.
-Xperia™ V is LTE enabled for super-fast network performance, and also delivers the highest levels of dust and water resistance in a smartphone.
-Xperia™ J: Eye-catching design with a stand-out screen size for consumers looking to combine great style with affordability.

Xperia™ T and Xperia™ V also incorporate Sony's “One-touch” function. By simply touching the smartphone to compatible speakers such as Sony's recently announced [SRS-BTM8] and [SRS-BTV5], it instantly establishes a Bluetooth connection enabling users to enjoy their music wirelessly.

[Xperia™ GX SO-04D], [Xperia™ SX SO-05D]
-[Xperia™ GX SO-04D]is Xi ("crossy") optimized for high-speed data communication, equipped with a high-resolution 4.6 inch display. Adopting an arc design, it provides a close fit and hand-hugging form factor with its slim body of 8.6mm width (the its thinnest point) and matt texture.
-[Xperia™ SX SO-05D] is also Xi ("crossy") enabled, weighing approximately 95g with a 9.4mm smart body. In addition to advanced specifications, it also provides localized features such as infrared communication, the "Osaifu-Keitai" mobile wallet service and "One-seg” broadcast reception.

· 84” BRAVIA 4K LCD TV [KD-84X9000]
Sony's new 4K TV comes equipped with a 4K LCD panel (3840 x 2160 pixels), which delivers four times the resolution of Full HD, and “4K X-Reality PRO”, Sony's super-resolution high picture quality engine. With its beautiful, large high-resolution screen and high-quality powerful sound, the [KD-84X9000] brings an immersive new viewing experience to the home.

· Full-frame α A-mount Camera with Translucent Mirror Technology α99
The α99 is the flagship model in Sony's α A-mount camera range, delivering super high picture quality through its full-frame 35mm Exmor CMOS image sensor with 24.3 effective megapixel resolution, and evolved BIONZ image processing engine. The α99 features the world's first(*2) Dual AF System that maintains fast and accurate tracking focus thanks to its 19-point phase-detection AF sensor, and a 102-point multi-point focal plane phase-detection AF sensor that copes effortlessly with subjects traversing the focal plane, embedded on the surface of CMOS image sensor.
(*2) As an interchangeable lens digital camera with a full-frame 35mm Exmor CMOS image sensor (as of the announcement date; September 12, 2012. Source: Sony)

· Cyber-shot™ RX1 full-frame compact digital camera
The Cyber-shot™ RX1 is the world's first(*3) compact digital still camera equipped with a full-frame 35mm CMOS image sensor. It features an integrated lens and camera body design, so that the lens and surface of the image sensor are carefully adjusted down to the micron, realizing superb picture quality that rivals that of a high-end DSLR. The RX1 also precisely reproduces the peripheral parts of the image, while boasting a wide range of photographic sensitivity ranging from ISO 100 to 25600.
(*3) As a compact digital still camera (as of the announcement date; September 12, 2012. Source: Sony)

· Handycam® NEX-VG900E full-frame interchangeable lens camcorder
Sony's top-of-the-line Handycam® NEX-VG900 is the world's first(*4) interchangeable lens HD camcorder equipped with a full-frame 35mm Exmor CMOS image sensor. NEX-VG900 offers generous creative options by adopting interchangeable E-mount lenses, movie standard 24p video recording and high quality 1920x1080/60p video recording based on AVCHD Ver 2.0 (progressive) format.
(*4) As an interchangeable lens HD video camera (as of the announcement date; September 12, 2012. Source: Sony)

· HDR-AS15 Action Cam
Weighing just 90g(*5), the new HDR-AS15 Action Cam is an ultra-compact, wearable Full HD camcorder that is an ideal partner for skiing, snowboarding, mountain biking or sky-diving. The combination of its Exmor R™ CMOS image sensor, which assures crisp, low-noise footage in almost any light, SteadyShot image stabilization function and an ultra-wide 170° viewing angle ensures high picture quality and dynamic video across a wide range of shooting environments.
(*5) When used with the included battery pack NP-BX1

· NEX-5R and NEX-6 α E-mount interchangeable lens system cameras (prototype)
NEX-5R and NEX-6 boast superb functionality by incorporating a 16.1 effective megapixels APS-C sized Exmor APS HD CMOS image sensor, and Sony's highly responsive Fast Hybrid AF system, which is ideal for tracking fast-moving subjects. Also bringing Wi-Fi connectivity for the first time to the α range, both models are compatible with Sony's PlayMemories Camera Apps application download service.

· PlayMemories Camera Apps (prototype)
PlayMemories Camera Apps is a download service for camera users offering a variety of applications that expand camera functionality. Downloadable applications include “Smart Remote Control” which enables the user to remotely release the camera shutter with their mobile device, and an application that extends the palette for photo adjustment. These applications aim to make the shooting and editing experience even easier for users, and expand the enjoyment of photography.

· Walkman® F Series
Walkman® F Series with Android™ combines Sony's unique, high quality sound technology, with supreme device operability. It is equipped with enhanced “Clear Audio” technology, while its headphones newly incorporate “Clear Phase™” - an audio technology Sony has nurtured through its years of developing advanced speaker systems. This new model realizes best-in-class sound quality of Sony's entire Walkman line-up.

· [MDR-1] headphone series
Three headband type [MDR-1] series headphone models, incorporating enhanced deep bass sound reproduction, high sound quality, comfortable fit and sleek design. A standard model, NFC enabled model with One-touch function(*6), and digital noise cancelling model are available.
(*6): To use One-touch function, NFC or FeliCa enabled smartphone is required. Please refer to the following URL for further details.http://www.sony.jp/support/av-acc/


· Wireless NFC Bluetooth® speaker [SRS-BTM8], [SRS-BTV5]
Two portable wireless NFC Bluetooth® speaker models featuring One-touch function(*6) that enables Bluetooth® set-up, and music streaming simply by touching the speaker with an NFC enabled smartphone. The design of [SRS-BTM8] incorporates a built-in carrying handle, while [SRS-BTV5] is compact-sized yet generates clear bass sound.

· “Personal 3D Viewer” [HMZ-T2]
[HMZ-T2] projects a movie theater-like virtual wide screen (corresponding to 750 inch(*7)) before the user's eyes. It adopts a new structure that enables users to attach their own headphones, and also offers a new viewing mode optimized for cinema and gaming. The new model also enhances user comfort by making it 20% lighter than the previous model.
(*7) Screen size perception may differ for each individual.

· Blu-ray Disc™ recorder [BDZ-ET2000]
[BDZ-ET2000] includes “Mokuji-de-Jump,” a feature that easily detects the specific segment of recorded TV content that viewers want to watch. In addition, it incorporates a “wireless transfer” function that allows users to enjoy recorded TV content outside the home by transferring(*8) the content to Xperia™ Tablet and Xperia™ smartphones wirelessly.
(*8): BD recorder and compatible devices must first be connected though the wireless home network.

· Reader™ [PRS-T2] and Reader™ Store compatible devices
Sony is exhibiting Reader™ [PRS-T2], with reduced page turn flashes, realized by incorporating Sony's own technology that minimizes afterimages from previous pages. It is also displaying Reader™ Store compatible devices such as Xperia™ Tablet, Xperia™ smartphones and PlayStation®Vita(*9).
(*9): Available starting in mid-October

* “Sony”, “BRAVIA”, “VAIO”, “α”, and “Reader” are registered trademarks or trademarks of Sony Corporation.
* PlayStation is a registered trademark of Sony Computer Entertainment Inc.
* “nasne™” is a trademark of Sony Computer Entertainment Inc.
* Xperia is a trademark or registered trademark of Sony Mobile Communications AB.
* All other trademarks or registered trademarks are the property of their respective owners.



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