The “Crystal LED Display” is a self-emitting display that uses Sony’s unique methods to mount ultrafine LEDs in each of the Red-Green-Blue (RGB) colors, equivalent to the number of pixels (approximately six-million LEDs for Full HD). The RGB LED light source is mounted directly on the front of the display, dramatically improving the light use efficiency. This results in images with strikingly higher contrast (in both light and dark environments), wider color gamut, superb video image response time, and wider viewing angles when compared to existing LCD and plasma displays, with low power consumption. Furthermore, due to the display’s structure, the “Crystal LED Display” is also ideal for large screens.
Compared to existing LCD displays, the 55-inch prototype exhibited at CES is boasting approximately 3.5 times*1 higher contrast in light environment, approximately 1.4 times wider color gamut, and approximately 10 times faster video image response time (all values based on current Sony models). Sony envisages a wide range of applications for its “Crystal LED Display”, ranging from professional to consumer use. Parallel to its continued development and commercialization of organic light emitting diode (OLED) displays, Sony will work conscientiously to bring the “Crystal LED Display” to market.