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March 13, 2011

Sony Support for Japan Earthquake Relief Efforts

(Tokyo, March 13, 2011) - Sony Corporation today announced that, following the devastating earthquake and tsunami that struck the northern region of Japan on March 11, Sony and its group companies will donate 300 million Japanese yen to help relief and recovery efforts in communities affected. Additionally, a disaster relief fund will collect donations across the Sony Group from employees worldwide, and their contributions will be matched by the company through a matching gifts program. The company will also donate 30,000 Sony radios to assist the relief of earthquake victims, while the Sony Group will prepare further product donations going forward, taking into account the local needs.

The Tohoku region is historically important for Sony, with a high concentration of manufacturing sites, and many employees and their families have also been affected by these devastating events.

“In times like these, we are reminded of how important and fragile we are and of the positive impact we can have - both as individuals and, collectively, as a Company - to assist those in need,” said Howard Stringer, Chairman, CEO and President, Sony Corporation.“We will continue to make the utmost effort to help the swift recovery of the affected communities in the region.”



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