Tokyo, Japan & Foster City, CA - Sony Corporation ("Sony") announces that "Music Unlimited powered by Qriocity™," will be available today in the U.S., Australia and New Zealand.
"Music Unlimited powered by Qriocity™" is a new, cloud-based, digital music service which gives music lovers access at any time to a constantly growing catalogue of millions of songs from major labels including Universal Music Group, Sony Music Entertainment, Warner Music Group and EMI Music as well as leading independent labels and major publishers worldwide. The "Music Unlimited powered by Qriocity" catalogue will initially offer about six million songs and will continue to expand over time.
The service debuted in the U.K. and Ireland in December 2010 and became available in France, Germany, Italy and Spain in January 2011, representing one of the fastest global roll-outs ever seen for a digital music service.
Users can play music any time through "Music Unlimited powered by Qriocity" on a wide variety of Internet-connected Sony devices including Sony's 2010 and 2011 models of network-enabled BRAVIA® TV, Blu-ray Disc™ player, Blu-ray Disc Home Theater system, PlayStation®3 computer entertainment system as well as VAIO and other personal computers. All existing PlayStation 3 computer entertainment systems in these countries will have access to the service. It will also become available on a wide range of Sony's portable devices, as well as on Sony and third-party Android-based mobile devices and other portable devices.
"As we expand 'Music Unlimited powered by Qriocity' around the globe, it signifies a paradigm shift which redefines the existing music listening experience by revolutionizing music access, discovery, integration and personalization," said Kazuo Hirai, President of Networked Products & Services Group, Sony Corporation. "Through Sony's high quality network-enabled devices, we are focused on delivering dynamic services 'powered by Qriocity' to offer global customers with compelling digital entertainment propositions."
"By combining real choice and convenience, a fully integrated entertainment experience and global reach, Music Unlimited powered by Qriocity provides a compelling new way for fans to connect with Universal Music's market leading roster of artists and their music," stated Rob Wells, President of Global Digital Business at Universal Music Group.
"We are very supportive of a cloud based music service such as Music Unlimited powered by Qriocity - it's about consumer convenience and access to all the music you want from all the devices you have," said Thomas Hesse, President of Global Digital Business, U.S. Sales and Corporate Strategy at Sony Music Entertainment. "It starts with the living room, which has really been underserved in terms of digital music. There has not been much innovation in the living room, yet that's where more than 70 percent of consumers say they listen to music. Sony has a unique position in the living room, with its PlayStation 3 computer entertainment system, for example, connected to the Internet, televisions, and surround sound systems in millions of living rooms around the globe."
"When we look at U.S. consumers, we see a large segment that we characterize as 'lean back' who are frequent listeners to terrestrial radio and listen to more than 20 hours of music a week. This is a very committed and engaged segment that loves music. They will be reached in the digital living room before they would be reached through the current digital music offerings," said Michael Nash, Executive Vice President of Digital Strategy and Business Development at Warner Music Group. "Sony has listened to the consumer and has devised a service that is very well targeted to this marketplace opportunity."
"The expansion of Music Unlimited powered by Qriocity into the US and Australasia provides a great opportunity to grow the digital music market further in both regions," said Mark Piibe, Executive Vice President - Global Business Development at EMI Music. "Sony Network Entertainment, together with their partners Omnifone and Gracenote, possess tremendous reach and a compelling new platform for consumers to discover and enjoy the music they love. This is a welcome addition to the digital music market, and we are happy to support it."