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June 02, 2010

Sony Realigns its Blu-ray Disc™ and DVD products businesses to strengthen competitiveness

-Manufacturing operations in Gödöllö, Hungary to be discontinued and transferred to Malaysia-


Sony Corporation ("Sony") today announced that it will discontinue production at its Hungarian manufacturing site in Gödöllö, Hungary (legal name: Sony Hungária Kft.,Gödöllö TEC) as part of its initiatives to improve its profitability of overall business and efficiency in manufacturing.

Sony Hungária Kft.,Gödöllö TEC which manufactures Blu-ray Disc™ players and DVD recorders, is scheduled to cease operations by the end of December 2010 and its operations will be transferred to Sony's manufacturing site in Kuala Lumpur, Malaysia (legal name: Sony EMCS (Malaysia) Sdn.Bhd.).

The worldwide demand for Blu-ray Disc™ players is expected to expand. By consolidating global production to achieve efficiency and offering customers higher value-added products such as Blu-ray 3D™ compatible Blu-ray Disc™ players, Sony aims to increase the competitiveness and profitability of its home video business.

No material impact is anticipated from this realignment to Sony's consolidated financial results for the fiscal year ending March 31, 2011.

Overview of Gödöllö factory (Sony Hungária Kft.,Gödöllö TEC)

Location : Gödöllö, Hungary
Date established : June 1996
Number of employees : Approximately 540 (as of May 31, 2010)
Site area : 108,160㎡
Representative : Koichi Nakayama
Key Products : Blu-ray Disc™ player,DVD recorder




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