*1: As part of its CSR activities, under the theme "For the Next Generation", the Sony Group is aiming to collaborate closely with external organizations to leverage Sony's strengths in meeting the needs of today's society, while aiming to contribute to social sustainability and the development of the next generation. In recent years, Sony has also supported various activities in Africa with the aim of contributing to the MDGs.
*2: Sony is an official FIFA Partner from 2007 to 2014. (http://www.sony.net/united/football/)
JICA and Sony conducted a similar joint project in Ghana in July 2009, and it was a great success. Some 9,000 people gathered in seven cities to watch Sony's high-definition broadcasts of football matches, about three times the typical attendance. About 1,100 young people and adults visited the HIV and AIDS testing sites and took the HIV test - again about three times as many people as usual.
Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and on-line businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Sony recorded consolidated annual sales of approximately $79 billion for the fiscal year ended March 31, 2009. Sony Global Web Site: http://www.sony.net/
UNDP is the UN's global development network, advocating for change and connecting countries to knowledge, experience and resources to help people build a better life. We are on the ground in 166 countries, working with them on their own solutions to global and national development challenges. As they develop local capacity, they draw on the people of UNDP and our wide range of partners. Please visit: www.undp.org
JICA is advancing its activities around the pillars of a field-oriented approach, human security, and enhanced effectiveness, efficiency, and speed. JICA contributes to the promotion of international cooperation as well as the sound development of Japanese and global economy by supporting the socioeconomic development, recovery or economic stability of developing regions. About hundred offices are located worldwide to promote projects that meet local needs. www.jica.go.jp/english/