Sony Corporation ("Sony") will realign certain of its businesses serving corporate customers in Japan in "Sony Business Solutions Corporation", a newly renamed 100% subsidiary, as of April 1, 2010. The realignment aims to strengthen Sony's system solution and service businesses for corporate customers in Japan, whose needs are diversifying in the dynamic environment of advancing information technologies, including the development of network infrastructure.
As an initial step, Sony Broadband Solutions Corporation ("SBS"), an existing company, will assume the sales and marketing function for broadcasting and corporate equipment from Sony Marketing (Japan) Inc. ("SMOJ") and the system integration function for the Japanese broadcasting market from Sony and Sony EMCS Corporation Kosai TEC ("Sony EMCS") .*1 SBS will then change its corporate name to "Sony Business Solutions Corporation".
SBS's operating solution business currently covers two areas: the system integration business with an emphasis on Sony's visual technology, and the ISP business for a wide range of corporate customers including broadcasting networks, government and public offices, universities and corporations. Sony expects the functional realignment of Sony, SBS, SMOJ and Sony EMCS to enhance business for corporate customers in the Japanese market by expanding services for corporate customers, as well as sales of broadcast- and professional-use equipment.
*1 This realignment is subject to the respective internal authorizations of SBS and SMOJ planned to take place in early February, 2010.