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The following information is true and accurate at the time of publication.

March 31, 2008

Executive Appointments

Tokyo, Japan- Sony Corporation has announced the following Executive appointments.

Member of the Board to Retire <as of March 31^st>

Hirobumi Kawano

Executive Appointments <as of April 1^st>
Hidenosuke Kanai SVP, Corporate Executive	Appointed in charge of Corporate Production Strategies (Continues as Deputy President of Video Business Group)

[ TV Business Group ]
Hiroshi Yoshioka SVP, Corporate Executive	Appointed as President (Currently President of Audio Business Group)

[ Audio Business Group ]
Katsumi Ihara Executive Deputy President, Representative Corporate Executive Officer	Appointed as President (Continues as officer in charge of Consumer Products Group)

[ Corporate R&D ]
Keiichiro Shimada SVP, Corporate Executive	Appointed as President of A³ Research Center (Continues as President of Technology Development Group, Senior General Manager of Consumer Products Group UI Center)
Tetsujiro Kondo SVP, Corporate Executive	Appointed as General Manager of SS-A³ Project Department