Sony Global - News Release - Sony to Showcase Latest DI Products at "PMA 2008" Exhibition

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February 01, 2008

Sony to Showcase Latest DI Products at "PMA 2008" Exhibition

Sony is exhibiting its latest digital imaging products, including its new line-up of Digital SLR Camera "α" ("α350" and "α300") at PMA 2008 International Convention and Trade Show in Las Vegas, which started on January 31^st.

<Digital SLR Camera "α">

The new "α" body series are on display, which include the "α350" and "α300" with Quick Auto Focus Live View for responsive and lag-free shooting, as well as easy-to-use "α200" for entry users.
The 26 interchangeable lenses including newly introduced "Vario-Sonnar T* 24-70mm F2.8 ZA SSM" and "70-300mm F4.5-5.6 G SSM" will be exhibited, in addition to the new optional flash HVL-F42AM and accessories. With this expanded product portfolio, "α" is set to broaden its system configuration capabilities and appeal to a wider user base. Also on display at the Sony booth is a prototype of the "α" flagship model, revealed at the press conference held on January 31^st.

Exhibited Prototypes

Flagship model system (Scheduled for launch by the end of 2008)
   1. The highest-end "α" product
     •Features 24.6M full size CMOS image sensor "Exmor".
     •Super SteadyShot Inside for full size image sensor.
   2. Optional Vertical Grip and Flash

Interchangeable Lenses
  A wider lineup of interchangeable lenses offering high picture quality and performance has been planned for development. 6 concept lenses from the line-up are also exhibited at PMA 2008.
   1. Large aperture Wide angle zoom
   2. Super Telephoto zoom
   3. Wide angle Fixed
   4. Large aperture Wide angle Fixed
   5. Telephoto Fixed
   6. Super Telephoto Fixed

<Digital Still Camera "Cyber-Shot">

New "Cyber-Shot" models (T, W, H, S series) will be exhibited in addition to new printer models, digital photo frames and other accessory lines.

•Face detection capability and smile shutter function for "Cyber-shot" cameras.
•"HD Photo Viewing": Connected with a high definition TV such as Sony's "BRAVIA" via an optional "Cyber-Shot" cradle or HD adapter cable, still pictures can be enjoyed with high resolution and stunning clarity. The new printers and digital photo frames are also capable of showing high definition pictures on "BRAVIA". (1920×1080 pixels).

<HD Camcorder "Handycam">

Sony's wide-ranging "Handycam" product portfolio is also on display. This includes the new HDR-SR12 and HDR-SR11 AVCHD-standard HDD-based camcorders which offer long continuous high definition recording of up to 48 hours, as well as the HDR-UX20 AVCHD-standard "Hybrid plus" camcorder which is capable of recording high definition movies to three separate media. (8GB internal memory, Memory Stick and DVD disc.)

•ClearVid CMOS sensor incorporates "Exmor" technology employed by the Digital SLR camera "α700", which minimizes picture noise, allowing the new camcorders to record high-resolution video and photos with natural color reproduction and rich details.
•"Handycam" is now Face detection-capable, enabling it to identify up to eight faces, and automatically adjust focus, exposure and color control for natural-looking skin tones.