Sony Global - Press Release - Executive and Personnel Appointments

The following information is true and accurate at the time of publication.

September 04, 2007

Executive and Personnel Appointments

Tokyo, Japan - Sony Corporation has announced the following of Group Executive and personnel appointments.

Member of the Board to Retire

<As of September 4^th>

Ned Lautenbach

Group Executive Appointment

<As of November 1^st>

Hideki Komiyama

President, Sony Ericsson Mobile Communications AB
(Currently EVP, Corporate Executive,
in charge of Electronics Marketing and Sales Strategies,
Senior General Manager, Global Marketing Division, Sony Corporation)

Group Executive to Retire

<As of November 1^st>

Miles Flint

(Currently President, Sony Ericsson Mobile Communications AB)

Personnel Appointment

<As of October 1^st>

Kiyoshi Shikano

Senior General Manager, Global Marketing Division, Sony Corporation
(Currently, Corporate Senior Vice President,
Member of the Board, Sony Marketing (Japan) Inc.)