TOKYO, March 22, 2007- Sony Corporation today announced "CLEFIA",*1 a new highly secure and efficient block cipher algorithm that delivers advanced copyright protection and authentication, which is essential in the growing environment of digital data distribution, such as music and images. Based on cutting edge cipher design techniques, Sony's "CLEFIA" block cipher maintains high security levels while providing both world-leading hardware and software implementation capabilities, the combination of which had proved difficult until now. Sony will unveil the results of this development at the "Fast Software Encryption 2007"*2international conference, to be held in Luxembourg for three days from March 26.