The range of applications for FeliCa continues to increase, with various service providers offering easy, convenient and secure FeliCa-based applications. These include payment for public transportation, electronic money, credit transactions, employee ID, membership cards and point cards --- all of which can be used simply by passing a card or mobile phone over a reader/writer. Going forward Sony will also seek to establish FeliCa within industries such as entertainment, dining and sports to extend FeliCa's unique brand of convenience and enjoyment among the widest possible user base.