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Annual Report 2011

Products, Services and Content



Sony is engaged in a wide range of businesses, including the electronics, game, movie, music, network services and financial services businesses, and the mobile phone business via a joint venture.

Televisions

BRAVIA™ LCD Televisions (HX920 Series)

BRAVIA LCD televisions with Internet connectivity for fiscal year 2011 provide a brand new way to enjoy television. These models also deliver a beautiful clear picture, even for web videos, thanks to the X-Reality™ PRO Picture Engine, which enhances the picture quality of both 2D and 3D images. Sony's new Monolithic Design underscores an increased emphasis on the appearance of televisions.
In fiscal year 2010, sales of Sony LCD televisions rose sharply in markets around the world, including emerging markets and Japan. As a result, sales totaled 22.4 million units, exceeding the total for the preceding fiscal year by 6.8 million units. In fiscal year 2011, Sony will launch attractive new models worldwide and, anticipating growth in emerging and other markets, will strive to further increase television sales.


Digital Imaging

NEX-5 Interchangeable Lens Digital Camera

  • NEX-5 Interchangeable Lens Digital Camera

Sony has succeeded in squeezing digital single lens reflex (DSLR) image quality (14.2 million effective pixels) into a body that is almost as small as that of a compact digital camera, creating a model that is suitable as an entry model camera for compact camera users looking to move up to interchangeable lens digital cameras, as well as for DSLR users looking for a camera they can carry around for everyday use. With contributions from the NEX series, in fiscal year 2010 Sony enjoyed a 15% share of the global market for interchangeable lens digital cameras, up 5 percentage points from fiscal year 2009. Going forward, Sony will increase its lineup of interchangeable lens digital cameras and take decisive steps aimed at cultivating this new market category.

Cyber-shot™ WX Series

  • Cyber-shot™ WX Series

Mounted with "Exmor R" back-illuminated complementary metal oxide semiconductor (CMOS) image sensor, Cyber-shot WX Series compact digital cameras capture beautiful images even in low-light environments and are equipped with features that make it easy for users to shoot high-quality Full HD video and 3D still images. With such features earning high marks from customers, sales of compact digital cameras in fiscal year 2010 amounted to 24 million units, 3 million units higher than in fiscal year 2009.
In the video camera business, Sony reported sales of 5.2 million units worldwide, achieving a 43% global market share and maintaining its commanding number one market position. In fiscal year 2011, Sony will expand its lineup of Handycam® video cameras, introducing 3D models that will deliver higher picture and sound quality and also introduce a model featuring a built-in projector function, enabling users to enjoy viewing videos they have shot.

Personal Computer

VAIO® C Series

PCs in the new VAIO® C Series come in a range of vivid color variations that emphasize the personality of the user. The backlit keyboard makes it easy to see the keys, even in dark places, making typing more comfortable. In fiscal year 2010, Sony's market share increased across all regions, supported by the heightened appeal of VAIO® PCs, sales of which amounted to 8.7 million units, a year-on-year increase of 1.9 million units. Despite the rising prevalence of low-priced models, which continues to intensify price competition, the global market for PCs is expected to continue expanding steadily, particularly in emerging markets. Sony will continue to address the challenge of expanding sales in such new markets, and in fiscal year 2011 it plans to offer attractive products with expanded features that appeal to customers.
  • VAIO® C Series


Digital Music Player

Walkman® S Series

In addition to kashipita™,*1 which allows users to display song lyrics and automatically scrolls the lyrics in time with the music, the WALKMAN® S Series boasts new functions that enhance enjoyment, including karaoke mode, which reduces the volume of vocals. The addition of digital noise canceling delivers a pleasant listening experience in any environment to a broader range of customers. A lineup of models that allows customers to select features that suit their tastes and lifestyles continues to underscore the popularity of the WALKMAN® S Series among teenagers and a broad range of other customer groups, giving Sony the number one share*2 of Japan's market for portable digital music players. Looking ahead, Sony will work to further differentiate its products from those of its competitors by capitalizing on its acclaimed sound quality technologies and playback functions and by providing a superior listening experience of the kind that can only be enjoyed with a digital music player.
  • Walkman® S Series


*1
Kashipita is only available on models sold in Japan.
*2
BCN Ranking data for manufacturers' shares of the market for portable audio players based on units sold between the first week of December 2010 and the first week of February 2011 (10 consecutive weeks).


Tablet

The Uniquely Designed Android™*1 3.0-Based Sony Tablet*2 Complements Network Services

Sony has announced Sony Tablet, which delivers a perfect combination of hardware, content and network with seamless usability to deliver an enjoyable entertainment experience. Two models have been developed: S1 (codename), which is optimized for rich media entertainment, and S2 (codename), which is ideal for mobile communications and entertainment. Sony Tablet will become available in global market starting in fall 2011.*3
  • 3.0-Based Sony Tablet


*1
"Android" is a trademark of Google Inc.
*2
"Sony Tablet" is a trademark of Sony Corporation.
*3
Schedule as of April 26, 2011.


Sony Ericsson

Xperia™ arc*1

  • Xperia™ arc

Xperia arc features a stunning design and delivers an exceptional multimedia experience on the latest version of the Android*2 platform -- 2.3. The slim and elegant Xperia arc is just 8.7mm at its thinnest part and has an extra wide 4.2-inch multi-touch screen. The Reality Display with Mobile BRAVIA® Engine delivers exceptional visual brilliance and a crystal clear image which enhances the overall entertainment experience. Furthermore, Sony's 8.1-megapixel "Exmor R™ for mobile" CMOS image sensor, newly developed for mobile phones, with the f/2.4 aperture lens, enables the capture of high-quality, bright pictures and HD videos even in low light.
Recognizing the potential of the growing smartphone market, Sony Ericsson Mobile Communications AB has rapidly shifted its focus to mid-range and high-end Android smartphones. In 2011, Sony Ericsson is gradually expanding its lineup of Android-based smartphones, offering models in a wide range of prices.

*1
"Xperia" is a trademark of Sony Ericsson Mobile Communications AB.
*2
"Android" is a trademark of Google Inc.


Game

Sony's Next-Generation Handheld Entertainment System PlayStation®Vita (PS Vita): Delivering the Ultimate Portable Entertainment Experience

PS Vita is an exclusive system designed to realize unparalleled interactive entertainment on PlayStation®. PS Vita takes the cutting-edge entertainment experiences available with the PSP® (PlayStation®Portable) and PlayStation®3 (PS3) platforms a step further, creating a revolutionary way of having fun that converges the gaming world with reality.
In fiscal year 2010, the Game business succeeded in significantly reducing costs for PS3 and in releasing hit titles for the platform, including GRAN TURISMO® 5. In fiscal year 2011, with the launch of PS Vita and other new hardware, the business expects to offer even more attractive entertainment experiences.
  • PlayStation®Vita (PS Vita)


Pictures

The Smurfs

The Smurfs make their first 3D trip to the big screen in Columbia Pictures' and Sony Pictures Animation's hybrid live-action and animated family comedy, The Smurfs. When the evil wizard Gargamel chases the Smurfs out of their village, through a magical portal and into our world, they land in the middle of New York's Central Park. Just three apples high and stuck in the Big Apple, the Smurfs must find a way to get back to their village before Gargamel tracks them down.

(U.S. theatrical release: Summer 2011)
  • The Smurfs
    ©2011 Columbia Pictures Industries, Inc., All Rights Reserved.


Zookeeper

  • Zookeeper
    ©2011 Columbia Pictures Industries, Inc., All Rights Reserved.

In Zookeeper, the animals at the Franklin Park Zoo love their kindhearted caretaker, Griffin Keyes (Kevin James).
Finding himself more comfortable with a lion than a lady, Griffin decides the only way to get a girl in his life is to leave the zoo and find a more glamorous job. The animals, in a panic, decide to break their time-honored code of silence and reveal their biggest secret: they can talk! To keep Griffin from leaving, they decide to teach him the rules of courtship-animal style. The film also stars Rosario Dawson and Leslie Bibb and features the voices of Cher, Nick Nolte, Adam Sandler and Sylvester Stallone.

(U.S. theatrical release: Summer 2011)

Justified

In Justified, Timothy Olyphant plays the lead role of Deputy U.S. Marshal Raylan
Givens. Givens is a modern-day 19th century-style lawman, enforcing his brand of justice in a way that puts a target on his back with criminals and places him at odds with his bosses in the Marshal service.
  • ©2011 Sony Pictures Television Inc. and Bluebush Productions, LLC, All Rights Reserved.
    ©2011 Sony Pictures Television Inc. and Bluebush Productions, LLC, All Rights Reserved.


Music

Foo Fighters

  • Foo Fighters
    Artist: Foo Fighters
    Photo credit: Steve Gullick

From Dave Grohl's cassette demos that became Foo Fighters' 1995 debut to the new Wasting Light debuting at number one worldwide, Foo Fighters have become one of the biggest bands on the planet. Reuniting with producer Butch Vig for the first time since Nirvana's Nevermind 20 years ago, Grohl and his crew of Taylor Hawkins, Nate Mendel, Chris Shiflett, Pat Smear and guests Bob Mould and former Nirvana bassist Krist Novoselic have crafted a masterpiece that stands up to anything in the Foo Fighters canon. For 16 years and counting, Foo Fighters have filled the likes of Wembley Stadium, the L.A. Forum and MSG, with hits The Pretender, Best of You, Learn To Fly, Everlong and Monkeywrench.

Adele

  • Adele
    Artist: Adele
    Photo credit: Andrew Yee

British soul singer Adele's critically lauded sophomore album 21 is a global phenomenon with over 7 million units sold worldwide since its release in early 2011. 21 debuted at number one on the charts in 10 countries and is poised to be the biggest-selling album of 2011. 21 spent 10 weeks at number one on U.S. album charts and is the biggest-selling digital album in U.K. chart history.
Adele burst onto the music scene in 2008 with her debut album 19, which earned her two GRAMMY® Awards and a Brit Award for Critics Choice.

ikimono-gakari

  • ikimono-gakari

ikimono-gakari had a big year in fiscal year 2010, singing the hit tune Arigato, the theme song for the NHK morning drama Gegege no Nyobo, embarking on a nationwide tour that saw them perform in all 47 prefectures and releasing a mega hit album of best singles that sold 1.55 million copies. In fiscal year 2011, ikimono-gakari has an ambitious calendar of activities that will drive the group forward to the next stage. These include the release of a new song that was written as the theme song for Mezamashi TV, a morning news program on Fuji Television, and the release of their first live video and two-day live summer concert at Yokohama Stadium.

Taylor Swift

  • Taylor Swift

Taylor Swift signed with Sony/ATV Music Publishing* at the age of 14 and has gone on to sell over 15 million albums. Her self-titled debut album and her sophomore album, FEARLESS, have combined sales of over 10 million. Her most recent album, Speak Now, has sold nearly 3.5 million units in just six months.
In late 2010, Taylor embarked on a worldwide headlining tour, selling out venues across Asia and Europe. She is the top-selling digital artist in music history. At the age of 20, Taylor Swift remains the youngest artist ever to win the GRAMMY® Award for Album of the Year.

*
Sony/ATV Music Publishing owns or manages more than 750,000 music copyrights, including those by such legendary artists as The Beatles, Neil Diamond, Bob Dylan, Willie Nelson, Stevie Nicks, Roy Orbison, Joni Mitchell and Hank Williams, as well as those by its growing roster of charttopping artists like Akon, Enrique Iglesias, Lady Gaga, John Mayer, Shakira and Taylor Swift.


Financial Services

Financial Services

  • Financial Services

While striving to maintain a highly sound financial position, the group companies of Sony Financial Holdings Inc. -- Sony Life Insurance Co., Ltd. (Sony Life), Sony Assurance Inc. (Sony Assurance) and Sony Bank Inc. (Sony Bank) -- provide high-quality financial products through an original business model. Sony Life has steadily expanded its operations and achieved increases in both new policy amount and policy amount in force. It has done this by designing and selling customized life insurance products based on consultations between customers and its Lifeplanner* sales employees and by providing extensive after-sales follow-up services. Sony Assurance provides automobile insurance and enjoys broad customer support for both its reasonable premiums by segmenting risk and its high-quality services, commanding quite a high share among major direct insurers for automobile insurance in Japan. Sony Bank provides highly convenient, high-quality Internet-based financial products and services, centered on asset management, to individual customers, and consistently scores high in customer satisfaction surveys.

*
"Lifeplanner" is a registered trademark of Sony Life.





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